Email marketing is an essential part of any successful business. It allows businesses to reach out to their customers and prospects in a cost-effective way, build relationships, and increase sales.
With the right email marketing software and services, you can easily create engaging campaigns that will help you get more leads and conversions.
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Main essentials of email marketing
Before looking at the best email marketing software, here are the four main essentials of email marketing, you can have a look at:
#1. Choosing the Right Software
Choosing the right email marketing software is key to ensuring your emails are effective.
Look for a platform that offers features such as drag-and-drop design tools, automated segmentation capabilities, detailed analytics reports, AB testing options, integration with other platforms like CRM systems or e-commerce solutions, and more.
#2. Creating Engaging Content
Once you’ve chosen your email marketing software it’s time to start creating content that resonates with your audience.
Make sure your messages are personalized by using customer data such as name or location; use compelling subject lines; include visuals like images or videos; keep it concise but informative; provide clear calls-to-action (CTAs); test different versions of emails before sending them out; track results regularly; and always ensure compliance with spam laws.
#3. Optimizing Delivery Rates
Email deliverability is one of the most important aspects of email marketing success – if people don’t receive your emails they won’t be able to take action on them!
To make sure this doesn’t happen make sure you have good sender reputation scores from ISPs (Internet Service Providers) by following best practices when sending out emails such as:
Additionally, there are several third-party tools available which can help monitor & improve delivery rates further – these include services like Knowmail’s Deliverability Checker tool which helps identify potential issues.
#4. Analytics Reporting
Finally once all these steps have been taken it’s important to measure how well each campaign performed so improvements can be made over time – this is where analytics reporting comes into play!
Most modern day email service providers offer comprehensive reporting dashboards where marketers can see metrics such as open rate, click through rate (CTR), conversion rate (CVR), unsubscribe rate etc.
These insights allow marketers to tweak their campaigns accordingly for better performance going forward.
Best Email Marketing Software and Services
Here are the best email marketing software and services.
Mailchimp is a market-leading email marketing solution that offers an easy to use, intuitive UI. Its features include automated campaigns, segmentation and targeting capabilities, AB testing options for optimizing emails, analytics and reporting tools, as well as integration with other platforms such as CRM systems.
Mailchimp has excellent customer support available via phone or chat 24 hours a day 7 days a week in over 30 languages making it accessible to users around the world regardless of language barriers. They also provide extensive online resources including tutorials, FAQs and video guides so you can find answers quickly without having to contact them directly if needed.
It also provides customizable templates for creating newsletters and promotional emails quickly. Additionally, its powerful spam filter ensures your messages reach the intended recipients.
The free Mailchimp plan includes up to 500 contacts and 2,500 monthly email sends. Its platform is one of the most user-friendly, with drag-and-drop features that allow you to customize your emails.
Aside from the free plan, there are three paid plans that vary in price depending on the number of subscribers (nonprofits receive a 15% discount):
- Essentials: $13+ per month
- Standard: $20+ per month
- Premium: $350+ per month
#2. Salesforce Pardot
Salesforce Pardot is an email marketing software that offers a wide range of features for businesses to execute their campaigns. It includes tools to compose emails, send them out and track the performance metrics such as open rates and click-throughs.
Additionally, it integrates with other backend systems like CRM platforms which allows users to access customer data in one place. With its AI-based decision making tools and social media integration capabilities, marketers can create highly personalized campaigns that are tailored to each individual recipient’s needs.
The biggest advantage of using Salesforce Pardot is its comprehensive set of features that enable marketers to easily manage all aspects of their email campaigns from one platform.
However, this does come at a price – it’s quite expensive compared to other solutions on the market so may not be suitable for smaller companies with limited budgets who don’t need all the bells and whistles offered by this solution.
Salesforce Pardot offers four marketing automation plans – Growth, Plus, Advanced, and Premium.
#3. Hubspot Marketing Hub
HubSpot Marketing Hub is an all-in-one marketing platform that provides a comprehensive suite of tools to help businesses create, manage, and track their email campaigns.
With its intuitive interface, marketers can easily design emails with templates or drag-and-drop builders; customize messages with segmentation capabilities; analyze performance data; and optimize campaigns for deliverability.
Additionally, the platform integrates with CRM systems like Salesforce Pardot to provide more comprehensive insights into customer behavior across channels.
The main feature of the HubSpot Marketing Hub is its ability to track customer journeys from start to finish in order to gain deeper insights into how customers interact with your brand across multiple channels.
Additionally, it offers advanced analytics so you can monitor the success of your campaigns in real time and make adjustments as needed for maximum effectiveness.
Finally, automated workflows allow users to automate repetitive tasks such as sending welcome emails or follow up messages after purchase—saving time while still delivering great results.
The ideal candidate for using the features offered by the HubSpot Marketing hub are digital marketers who want a single solution that integrates CRM systems along with other essential features like email marketing automation without having to invest too much money on additional tools or services.
The learning curve may be steep but those willing take on this challenge will reap rewards in terms of increased efficiency when managing their email campaigns
Hubspot’s Email Marketing Software (and CRM for small to enterprise businesses) is always free. However, if you require enhanced capabilities, it may be worthwhile to upgrade to one of the Marketing Hub plans.
#4. Infusionsoft by Keap
Infusionsoft by Keap is a hybrid solution specifically designed for small businesses. It combines email marketing and CRM functionality to provide users with powerful marketing automation features.
The package includes lead and contact management, design analysis, deliverability testing, and other dashboards that help organize activities.
Infusionsoft by Keap offers several features to make it easier for small businesses to manage their email campaigns. This includes email client and spam filter tests, design analysis tools, and deliverability testing options.
Additionally, the platform provides lead and contact management capabilities as well as customizable dashboards so users can easily track their progress in real-time.
The main benefit of using Infusionsoft by Keap is its hybrid approach which allows marketers to combine both email marketing and CRM functions into one package. Additionally, this solution provides comprehensive dashboards that enable users to monitor their progress in real-time without having any additional software installed on their computers devices.
Lastly, Infusionsoft’s pricing structure is quite competitive compared with similar services – offering discounts when choosing an annual subscription over monthly payments which can save money in the long run.
The pricing for Infusionsoft by Keap starts at $34.0 per month. Infusionsoft by Keap has 3 different plans:
#5. Zoho Campaigns
Zoho Campaigns offers a wide range of integration options with other Zoho applications, such as Zoho CRM. This allows businesses to benefit from the unified user interface across multiple teams, allowing them to access all their business data in one place.
Additionally, this integrated approach makes it easier for businesses to quickly set up operations without having to worry about disparate software solutions.
In addition to offering an integrated suite of business applications, Zoho also provides a wealth of education and help resources plus 247 phone support for customers. The company’s website has detailed guides on how to use its various features and tools, along with FAQs that address common issues users may encounter when using the platform.
Customers can also contact customer service representatives via email or chat if they need additional assistance or have questions about their account settings.
Enjoy a free plan that allows you to send 6000 emails to 2000 contacts per month.
Choose between a standard monthly subscription starting at $4 and a professional plan starting at $6 per month. Both of these plans are also available on an annual basis for $3 and $4.5, respectively. Without a monthly or annual subscription, you can also purchase credits and send email campaigns.
Furthermore, if you require custom plans or the sending of 100,000 emails/contacts per month, you will receive a quote based on your business needs.
#6. Constant Contact
Constant Contact’s user interface is designed to be easy and intuitive, making it a great choice for businesses just getting started in e-commerce. The drag-and-drop editor allows you to quickly create emails that look professional and have the features you need without having to learn HTML or any other coding language.
You can also easily customize templates so they match your branding and make them more personal for each recipient. Plus, its integration with third-party software makes it easy to plug into existing contact lists and e-commerce systems like Shopify or Magento without having to manually enter data from scratch.
Constant Contact offers integrations with popular CRMs such as Salesforce, Zoho, SugarCRM, HubSpot, Infusionsoft, Microsoft Dynamics 365 and more so you can easily connect your email campaigns with other marketing efforts like lead nurturing or customer segmentation strategies.
It also has integrations with eCommerce platforms such as Shopify, WooCommerce and BigCommerce so you can sync customer data between your store’s checkout process and your email list automatically when someone makes a purchase on your website.
This saves time by eliminating manual entry of customer information into multiple systems while ensuring accuracy of data across all channels of communication – including email.
Constant Contact includes an advanced spam filter called “Spaminator” which helps ensure that messages sent through their system don’t end up in recipients’ junk folders due expensive words used within the content (e.g., freebies).
Spaminator will scan emails before they are sent out and alert users if there are any potential issues that could result in delivery failure or being marked as spam by ISPs (Internet Service Providers).
Constant Contact has two plans that start at $20 and $45 per month, depending on the features you require. The price difference is proportional to the number of contacts you have. They provide a free trial so you can try out the service before committing to it.
MailerLite is one of the most popular email marketing services on the market, and for good reason. With more than 645,000 customers, it has all of the features you need to get your emails out quickly and efficiently.
One great feature that sets MailerLite apart from other platforms is its drag-and-drop email builder. This makes creating professional-looking emails easy even for those with limited design experience.
You can also create signup forms to collect subscriber information quickly and easily as well as popups to capture visitors’ attention before they leave your website. In addition to these features, there are galleries full of newsletter templates so you don’t have to start from scratch when designing an email campaign.
When it comes to automation tools, MailerLite offers light automation options such as autoresponders (sending prewritten messages in response to certain triggers) and drip campaigns (automatically sending series of messages over time). This helps save time by automating some routine tasks while still allowing you flexibility in customizing each message according to your goals or target audience preferences.
Finally, customer service is available 247 should any issues arise with setting up or using their platform; this ensures that help is always just a few clicks away when needed.
It provides a free-forever plan with 1,000 subscribers and 12,000 email sends.
There is a paid plan if you require more bandwidth or want more advanced features (such as the ability to remove MailerLite branding). The cost is determined by the number of subscribers. You can pay monthly or annually, but an annual plan saves you 15%. Nonprofits are also eligible for a 30% discount.
Here’s how much it will cost:
Consideration While Choosing Email Marketing Tool
When choosing an email marketing tool it’s important for businesses consider both their current needs as well as potential future requirements before making a decision about which one is best suited for them. This could include factors such as budget constraints, ease-of-use or available support options etc.
For example if you have limited resources but still need powerful automation capabilities then opting for something like Knowmail might be ideal since it offers all those features along with additional extras at competitive prices compared other services on the market today.
Whereas if you require more advanced functionality than what’s offered out-of-the box then investing in something pricier yet feature rich would probably better serve your long term objectives even though there may be higher upfront costs involved initially.
Ultimately though it comes down finding balance between cost effectiveness now versus what you may potentially need later on down line so always do some research beforehand weigh up pros cons each option carefully before committing anything finalize purchase agreement.
FAQs About Best Email Marketing Software and Services (2023)
Choosing the best email marketing service for you should not be a difficult or time-consuming process.
To be successful, you need a tool that provides freedom and adequate features without any hidden fees. Furthermore, it should be simple to use and, ideally, include features that have a direct impact on the success of your campaigns, such as A/B testing.
Don’t forget to take a look at its overall pricing! When you outgrow the free plan, you’ll need a dependable service with tried-and-true functionality that won’t break the bank!