It is essential to have a well-defined logo design brief to ensure that your branding project runs smoothly and achieves its desired outcome.
A logo design brief should include all necessary information about your company, product or service, target audience, brand values, and goals. But, if you’ve never created a logo design brief before, here’s the guide for creating the perfect logo design brief.
What is a logo design brief?
A logo design brief is a document you give to your logo designer to brief him all about what kind of logo you’re looking for. And there’s no word count or details limit for a logo design brief. However, the more detailed it is, the better.
With your logo design brief, you can clearly explain to your designer what exactly you’re looking for. In fact, if you have some rough sketches already made, you can send them that as well. Or deliver your goals and ideas in written form using your logo design brief document.
Down below, we’ve enlisted some very important elements of a logo design brief.
Checklist for the Perfect Logo Design Brief
According to research by Renderforest, about 75% of consumers say logos are the most identifiable brand recognition symbols. So, here’s how you can create a perfect logo design brief to improve your brand recognition and loyalty.
Define Your Brand
When it comes to defining your brand, there are a few key elements that need to be considered.
This should clearly outline what you stand for and why customers should choose you over other competitors in the market.
For example, if you’re targeting millennials, including current slang terms or popular memes may be appropriate for capturing their attention and interest in your product or service offering.
Your logo design brief should include these details so designers can accurately capture the essence of your brand through their work. Also, preparing this information beforehand will guarantee maximum visibility among those within your desired market segmentation.
Identify Your Target Audience
Identifying your target audience is a crucial step in the logo design process. Knowing who you’re trying to reach with your branding efforts will help inform every decision made throughout the creative process.
When determining who exactly you’re targeting, consider factors such as age range, gender, location, and interests. This research can be done through surveys or focus groups, if possible, or by simply looking at existing customer data from past campaigns.
Doing this upfront will make sure that no time is wasted on irrelevant ideas or designs during the development phase of the project. And once you have identified your target audience, it’s important to keep them in mind when creating a logo brief for designers and other creatives involved in the project.
Your brief should include details about what kind of message you want to convey with your brand identity and how it should resonate with those within your target demographic.
For example, if you are aiming for an older demographic, then use language that reflects their values and lifestyle choices. Conversely, if targeting the younger generation, use language they would relate to more easily, like slang terms or references to popular culture trends, etc.
It’s also important to think about where these people spend most of their time online so that when it comes time for promotion, you know which channels are best suited for reaching them effectively – whether its social media platforms like Instagram or Twitter, forums dedicated to certain topics related to your product/service, etc.
Having this information ready before starting any promotional activities will ensure maximum visibility among those within your desired market segmentation.
Describe Your Brand Values & Personality
When creating a logo design brief, it is important to include information about your brand values and personality. This will help the designer create a logo that accurately reflects your company’s identity.
Your brand values are the core beliefs of your business and should be reflected in every aspect of its operations. They should also be communicated through all visual elements, including logos.
Your brand personality is how you want customers to perceive your business when they interact with it or view its visuals. It can be helpful to think of this as if you were describing a person – what kind of characteristics would they have? Are they serious or playful? Professional or casual? Traditional or modern?
Knowing these things will help designers create something that resonates with potential customers emotionally and helps them remember who you are.
Consider Your Industry Niche
It’s also important to consider the type of industry you’re in when crafting your logo design brief.
For example, if you work in finance, then having a more traditional look might make sense for conveying trustworthiness and reliability. However, if you work in tech, then having something more modern could communicate innovation and progressiveness better than other options would.
Finally, don’t forget to consider any specific colors or symbols associated with your company before submitting your brief.
These small details can go a long way towards making sure that everyone knows exactly who you are just by looking at one image – so make sure not to overlook them.
Provide Visual Inspiration & Examples
When writing a logo design brief, it is important to provide visual inspiration and examples. Visuals are essential for helping designers create logos that accurately reflect the brand’s identity and values.
By providing visuals, you can give your designer an idea of what you have in mind for the logo and help them understand how to bring your vision to life.
The best way to provide visual inspiration is by creating a mood board with images that capture the essence of your brand. This could include colors, shapes, patterns, or textures representing the company’s personality and style.
You should also include any existing logos or designs that inspire you so that your designer has something tangible to work from.
It is also helpful to provide examples of logos from other brands within your industry. This will give your designer an understanding of what works well in terms of color palette, typography, layout, etc., while still allowing them enough creative freedom to come up with something unique for your own logo design brief.
Finally, don’t forget about words. While visuals are important when designing a logo, words can be just as powerful in conveying the meaning behind a brand’s identity – think taglines or slogans, which may help inform how the logo looks visually too.
Providing keywords related to what you want out of this project can really help guide designers in their creative process and ensure they stay on track with delivering exactly what you need from them.
Types of Logo
It’s essential to mention the type of logo you want for your business when creating a logo design brief. There are several types of logo designs, each with its own unique characteristics and purpose.
A wordmark logo is a type of logo that features only text, usually in the form of a company name or slogan. Wordmarks are typically used by companies who want to emphasize their brand name over other elements, such as graphics or icons.
Examples include Google, Nike, and Coca-Cola.
A letter mark logo is similar to a wordmark but instead uses initials or abbreviations for the company name instead of spelling it out completely.
This type of logo works well for businesses with long names because it helps simplify them while still conveying the same message about the brand identity.
Examples include IBM (International Business Machines) and NASA (National Aeronautics & Space Administration).
A brand mark logo consists solely of symbols or icons rather than words or letters to represent a company’s identity visually without relying on language alone.
These logos often feature abstract shapes that have been carefully crafted to convey certain messages about the business they represent, such as trustworthiness, innovation, strength, etc.
Examples include Apple’s iconic apple shape and McDonald’s golden arches symbolizing two “M”s side by side for their first initial “Mc.”
As its name implies, this type combines both text and symbols into one cohesive unit to create something more memorable than either element could achieve on its own.
The combination mark allows brands to combine visual elements with words which can help customers remember them better since they provide multiple cues when trying to recall information from memory.
An example would be Starbucks’ mermaid icon combined with their signature green color palette and fully written out name beneath it all.
Talk About When You Need the Logo and Its Price
When creating a logo design brief, it is important to specify when you need the logo and its price. This will help ensure that the designer understands your timeline and budget expectations.
It also helps set realistic expectations for both parties involved in the project.
Is there a specific date or deadline that needs to be met? If so, make sure to communicate this clearly with your designer.
Additionally, if there are any milestones along the way (e.g., concept drafts due by a certain date), include those as well.
Make sure to provide an estimate of what you can afford upfront so that designers know what they’re working with before submitting their proposals or quotes.
Knowing how much money is available for the project will help them develop creative solutions within your budget constraints.
Outline exactly what services are included in the scope of work and which ones may incur additional fees (if applicable).
For example, does it include revisions or multiple concepts? Will there be extra charges for color variations or other deliverables such as business cards or stationery designs?
Be clear about these details from the beginning, so everyone knows what they’re signing up for and avoids surprises down the line.
Overall, providing information on when you need a logo and its associated cost allows designers to accurately assess whether they can meet your requirements within their own capabilities—and at an agreeable rate—before committing to taking on a job from you.
Don’t Forget These
In short, make sure while creating a logo design brief you’re not missing out on the following details.