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HomeBlogSocial Media MarketingHootsuite vs. Buffer: In-Depth Analysis for Marketers

Hootsuite vs. Buffer: In-Depth Analysis for Marketers

In the world of social media management, Hootsuite vs. Buffer is a debate that has captured the attention of content marketers, entrepreneurs, bloggers, and website owners alike. Both platforms offer unique features and benefits designed to streamline your social media efforts and boost engagement.

As you delve into this comprehensive comparison between Hootsuite and Buffer, you’ll discover how they differ in terms of pricing structures, ease of use, analytics & reporting capabilities, integrations as well as customer support services.

Ultimately, gaining insight into these critical components will give you the knowledge to make a well-thought-out decision about which platform best meets your objectives and requirements for efficiently managing your online presence. So let’s dive into the Hootsuite vs. Buffer showdown!

Hootsuite vs Buffer : Definition

Hootsuite and Buffer are two of the most popular social media management tools available today. They both offer a range of features that allow users to manage their accounts, schedule posts, analyze data, and more.

  • Hootsuite

Hootsuite provides a comprehensive solution for overseeing multiple social media accounts from one interface. It allows users to monitor conversations across different networks in real-time and schedule content ahead of time with its built-in calendar feature. Hootsuite also offers analytics reports to help track performance metrics like engagement rate or impressions. Hootsuite’s app collection enables users to expand the platform further, connecting it with services such as Salesforce or Google Analytics.

Source: Adweek
  • Buffer

Buffer is another powerful tool for managing your online presence on various social networks including Twitter, Facebook, Instagram, and LinkedIn. It allows you to create custom post schedules based on your own needs and provides detailed analytics about how each post performed so you can measure success over time. Buffer furnishes automation capabilities, for example setting up posts as per predetermined criteria or repetitively reposting aged content at regular intervals – making it simpler than ever to stay in touch with your audience without having to manually source material daily.

Source: Buffer

Sign-Up & On-Boarding Process

Hootsuite and Buffer provide a broad array of capabilities that make them ideal for overseeing various social accounts simultaneously, all while saving precious time. This allows users to remain current and connected with their digital followers by taking advantage of the expansive range of capabilities provided by Hootsuite and Buffer.


Getting to the sign-up window can be a long and arduous process for some tools. Hootsuite requires you to pick between their Team plan and Professional plan before you can even get to the sign-up window. Buffer takes it one step further by requiring users to choose between two different products – Publish and Analyze – before they can start signing up.

On-Boarding Process

Once you’ve entered your options in both cases, there is still more work that needs to be done before starting your free trial period. With Hootsuite, you need to select either a monthly or annual subscription option and enter credit card details; with Buffer, this is not necessary as they offer an entirely free trial period.

Hootsuite vs. Buffer: Which Management Tool Should You Choose?

For small businesses just beginning their social media journey, Buffer is the perfect launching pad. However, larger organizations and those running high-profile accounts would be better served with Hootsuite due to its advanced analytics capabilities and Streams feature that allows users to tailor the content they see on their dashboard according to individual goals and operational requirements. 

  • Analytics

Buffer offers basic data such as engagement, best times to post, metric insights, and post-performance. You can even make customized reports by adding your social media campaign details. Hootsuite takes it a step further by basing everything on your goals—for example, if you want to drive traffic the best recommended times will come from link clicks in the last 30 days. If you’re looking for brand awareness, the suggested times will be based on impressions for that same period.

  • Streams Feature

Hootsuite’s Streams feature is what sets it apart from Buffer when it comes to monitoring content and discovering new posts tailored to your workflow. With Streams you can check out what competitors are talking about on a specific topic alongside your posts; plus view all scheduled posts across Instagram, Twitter, and LinkedIn while checking recent post performance all at once. This isn’t something that Buffer has so Hootsuite wins here.

Hootsuite Vs. Buffer: Which One is Better?

Hootsuite and Buffer offer great features to help content marketers, entrepreneurs, bloggers, social media managers, and website owners increase their online presence. Let us look at the ease of use and features provided by each of these tools.

  • Ease of Use

Buffer’s dashboard is a breeze to use compared to Hootsuite. Its interface is sleek and minimalist, with just enough details on all the scheduled posts—it’s easy to navigate and anyone can get up and running in no time. On the other hand, Hootsuite has a feature-rich overview homepage that can be overwhelming for beginners due to its clutter. It’ll take some time before one can become a power user on this platform as it requires more training than what Buffer offers.

  • Feature-Richness

When it comes to features offered by both platforms, there’s no contest—Hootsuite wins hands down. With its wide range of analytics tools and social media monitoring capabilities, users can manage multiple accounts from one place making it easier for businesses or individuals looking for an all-inclusive solution when it comes to managing their social media presence. While Buffer does offer similar features but they don’t quite match up when compared side by side with those offered by Hootsuite; however if you’re looking for something simpler then Buffer may be the better choice since its interface isn’t as complex as Hootsuites’.

Hootsuite Vs. Buffer: Pricing

When it comes to choosing the right tool for your content marketing needs, there’s no one-size-fits-all solution. But if you’re looking for a platform that offers a generous free plan with plenty of features and flexibility, then you should consider Buffer and Hootsuite. Both offer great solutions for managing your social media accounts—but which one is better? Let’s take a look at how their free plans stack up against each other.

Social Media Accounts

With Buffer’s free plan, you can manage up to three social media accounts across various platforms like Twitter, Facebook, and Instagram. On the other hand, Hootsuite’s offering is quite limited—you can only connect two accounts with their basic package.

Scheduled Posts

When it comes to scheduling posts in advance on both platforms’ respective toolsets—Buffer takes the cake here as well. You get 10 scheduled posts per channel with their free version; whereas with Hootsuite’s basic package, you only get five slots available for pre-scheduling content over two channels maximum. That means if you want more than five posts per channel or more than two channels connected—you’ll need to upgrade from the basic package offered by Hootsuite to do so.

Trial Period

Granted, Hootsuite does offer an impressive 30-day trial period where users can test out all its features before committing, but solopreneurs might find that they have all their needs fulfilled by sticking with Buffer’s generous free plan instead.

Price Plans

Buffer has a much better deal when it comes down to their respective free plans. The basic package of buffer starts from as low as $6 per month, whereas the minimum package of Hootsuite starts from $99 per month. The prices vary with the subscription plans, the business plan of Hootsuite starts from $739 per month, whereas buffer offers its agency plan starting from $120 per month. So if you’re looking for something that will give your business an edge without breaking the bank – then definitely check out what Buffer has in store first before making any decisions about which platform best suits your needs going forward.

Hootsuite Vs. Buffer: Which Tool Works Best for Conversation Management?

A business must make sure to remain on top of communication with its clients, whether responding to DMs or replying to comments on social media. As easy as it might be, managing and monitoring conversations can be quite challenging, especially if you have to tackle multiple accounts at the same time. Let’s take a look at which of these management tools works best for conversation management.


Hootsuite makes it easy to stay on top of conversations with your audience. With the ability to manage all public and private messages across multiple channels from one place, you can save time and energy by not having to open each app individually. You can even assign specific messages to team members so everyone knows who is responsible for what—a great way to streamline communication within a larger team.

Feature Clunkiness

Although there may be some clunky features with Hootsuite’s conversation management system, they’re nothing compared with Buffer Reply—Buffer’s now defunct inbox feature that was used solely for running conversations through their platform.

Visibility & Accountability

The visibility and accountability that Hootsuite offers are invaluable tools when it comes to managing social media conversations. When you have an entire team working together, being able to see which member is responding or assigned a task helps ensure everything gets done on time. Plus, if something needs further attention or follow-up, it’s easier for the right person (or people) to be notified quickly and accurately. That means if you’re looking for an effective tool for managing social media conversations between customers or other audiences, then Hootsuite is worth considering over Buffer as your go-to solution.

Hootsuite Vs. Buffer: Integrations

Hootsuite connects with the most popular social media networks such as Facebook, Twitter, Instagram, and LinkedIn. If you have several profiles on a single network – like if you manage multiple business accounts on one platform – then it’s possible to connect all of them as long as your subscription plan allows it. 

Hootsuite Has a Network of Apps That Can Be Connected to Dashboards

To make running social media even easier for users, Hootsuite has a network of apps that can be connected to their dashboards. These include options like MailChimp or Salesforce which are great for content marketers who need to keep track of emails or customers respectively. Additionally, there are also apps specifically designed for developers which will help those running an e-commerce store or online business in particular.

Buffer Offer Several Extra Extensions

Buffer is similar to Hootsuite when it comes to integrations with the exception that YouTube isn’t included in its list of supported networks; however, they do offer several extra extensions depending on your subscription plan – these include popular options such as Canva which lets users create visually appealing posts without having to leave their Buffer account making content creation much more efficient. All in all, you should find everything you need through this platform when it comes down to managing your content strategy effectively and efficiently from start to finish.

FAQs Concerning Hootsuite Vs. Buffer

Hootsuite offers a more comprehensive platform than Buffer for content marketing, increasing online presence, and building a following. It provides an intuitive dashboard to manage multiple social media accounts from one place, with advanced analytics and reporting tools. Hootsuite also has features like scheduled posts, team collaboration capabilities, bulk uploads of content in various formats (images/videos), auto-scheduling options based on user engagement data, custom branded URLs for tracking campaigns performance, as well as integration with over 200 third-party apps. In contrast to Buffer’s limited range of services such as post-scheduling and basic insights into audience behavior; Hootsuite is the clear winner when it comes to managing complex digital marketing strategies across multiple channels.

Buffer and Hootsuite are two widely-used social media management utilities employed by marketers to simplify their content marketing initiatives. These platforms allow users to easily schedule posts, track analytics, monitor conversations, engage with followers, and manage multiple accounts in one place. With these tools, marketers can save time while optimizing their reach on social media networks like Facebook, Twitter, and Instagram. Additionally, they provide insights into the performance of campaigns so that adjustments can be made for improved results.

Ultimately, it boils down to what kind of user you are when choosing between the two – if money is not an issue then Hootsuite should be your go-to choice as it offers more comprehensive analytics and security features compared to Buffer. On the other hand, if budget constraints are a factor, then Buffer is a viable option since it’s cheaper.


At the end of the day, both tools have their pros & cons so it depends on what kind of user you are when deciding which one is better suited for your needs – if the price isn’t an issue then go ahead with Hootsuite but if budget constraints are holding back then definitely opt for buffer since its cheaper yet still powerful enough handle most tasks related content marketing social media management efficiently.

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