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Best digital marketing tips for pest control companies.
Digital marketing is vital for all small businesses. Eighty-five percent of Americans own a smartphone, and many use their phones to find local businesses and nearby services. By optimizing your online presence, you can attract more local clients and establish yourself in the area. Here are the best digital marketing for pest control tips.
1. Create a GMB Profile
Digital marketing for pest control companies starts with creating your Google My Business profile. Google has the largest market share of all search engines, and creating a profile on GMB will help you appear toward the top of the Google search results. Furthermore, many customers use Google Maps to find businesses nearby.
As a pest control company, you may not serve customers at a specific physical location. As a service-area business, you can select the zip codes and areas you service. See here for official guidelines.
Here are some tips for optimizing your GMB profile:
- Enter your contact details so people can call you or visit your website.
- Upload images, including of your employees at work.
- Publish posts to your GMB timeline with updates about discounts and services.
- Encourage customers to leave reviews.
- Choose the right primary category (Pest Control Service).
2. Build a Quality Website
A GMB profile is not enough. You must also have a high-quality website. While Google My Business allows you to create a free website, it’s best to avoid it, as their websites look very generic and make it hard to stand out.
Instead, create a custom website or use WordPress to build a site where people can learn more about your services, pricing, and contact information.
It’s also a good idea to set up a blog, publishing a new post once or twice a week, at the minimum. Your posts can give tips on how to spot signs of pest infestation or how to get rid of pests. It can also discuss other valuable advice, such as how to avoid pest infestation.
Target high-volume keywords, so your blog posts rank in the Google search results and drive organic traffic.
Ensure your website has a contact form and displays your phone number prominently in the header or sidebar.
3. Optimize Your Facebook Page
Facebook (and social media in general) is another powerful tool to get more clients for your pest control business. It can show up in Facebook searches and even in organic Google searches.
Create a Facebook page and fill out details about your company, including opening hours, contact details, and more. Then, publish posts regularly. Your Facebook posts can talk about your service details, offer discounts, and provide valuable tips and advice for people struggling with pest infestation.
Encourage clients to like your Facebook page, leave reviews, and engage with posts.
Facebook is also great for paid advertising, as it allows you to set up ad campaigns targeting particular audiences. For example, you can target people who live in a specific area, fall within a certain age range, are married, and have shown an interest in pest control.
4. Build Local Citations
It’s also important to build local citations in directories. There are three kinds of directories:
- National directories
- Local directories
- Niche-specific directories
National directories include TripAdvisor, Apple Maps, Bing Maps, Yelp, and other platforms other than GMB and Facebook, which we have already covered. Local directories include any online yellow pages that list businesses in your area.
Niche directories include those like Pest Control Directory US, which focuses specifically on pest control businesses and allows you to set up a free listing.
Directory listings are essential for two reasons. First, they allow you to get more exposure and attract more clients. However, they are also crucial for SEO. Try to include a link back to your website whenever possible. Make sure your NAP (Name, Address, and Phone Number) are in the same format on all your listings.
5. Set Up a WhatsApp Business Account
WhatsApp Business is another critical tool for attracting clients. It differs from a regular WhatsApp account in that it gives you additional tools, such as:
- Product catalogs with price lists
- Automated messages
- A business information section showing your contact details, hours of operation, etc.
It’s a separate app from the regular WhatsApp app, so you can install both on your phone using different numbers. Many consumers prefer to communicate with a business over WhatsApp, as it’s quick and convenient.
6. Create an Email List
An email list will help you stay in touch with potential clients and convert more leads into clients in the long run. It will also help you get more repeat clients.
Only some people who visit your website will call or contact you right away. Visitors might be interested in pest control, but life can get in the way, and they may forget to call you. However, they may sign up for your email list if you give away a free ebook showing how to get rid of mice using DIY methods.
Once they subscribe to your list, you can send them promotions, tips, and newsletters. They might call you the next time they face a pest control issue (or if they can’t manage to fix the problem themselves).
Similarly, email marketing can help you stay in touch with past clients.
7. Consider SMS and Chatbot Marketing
In addition to email marketing, SMS marketing is very effective. Many people have overflowing inboxes and don’t check promotional emails, but they’re more likely to open an SMS message. However, you must send automated SMS messages sparingly to avoid annoying customers.
You can use SMS marketing to announce limited-time deals, for example, during the holiday season.
Chatbot marketing can be very efficient as well. We talked about setting up a Facebook page; many customers will want to contact you on Facebook Messenger. A Facebook Messenger chatbot can guide new clients and help them quickly find the solution they’re looking for, whether a specific service or a link to request a quote.
Similarly, various chatbots exist for WhatsApp Business. Chatbots allow you to increase productivity and help improve customer satisfaction by assisting them in finding solutions quickly.
8. Don’t Forget Reputation Marketing and Management
Reputation marketing and management are indispensable parts of online marketing. They’re two separate things.
Reputation marketing builds a positive reputation through reviews on Google, Facebook, and other platforms. It also involves PR distribution and collaborating with bloggers and news agencies to publish positive reviews, blog posts, and articles about your business. All that positive content will drown out any negative content that might pop up.
Reputation management, on the other hand, is responding to negative information about your business. Usually, that will come in the form of negative reviews on Google or Facebook – the longer your company is in operation, the longer that is likely to happen.
Knowing how to respond to negative reviews is critical. Always be polite, respectful, and professional. Never lash out at reviewers or insult them. Instead, apologize for their experience and promise to improve things in the future. Say you will reach out to them to resolve the issue – that avoids a public back-and-forth, which can quickly get ugly.
If the review is false, report it to Google or the respective platform, so the moderators can delete it. If the platform doesn’t delete it, respond to the review and clarify that the reviewer was never your customer or is deliberately stating false information.
Digital marketing can be complicated, and it’s constantly evolving. Hiring an agency experienced with digital marketing for pest control companies is best. An experienced agency can set up profiles on the right platforms, create a website, respond to reviews, and build your online presence.
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