So, you’ve gotten as far as launching your plumbing business online. Now what? Well, now it’s time to roll up your sleeves and start using a great plumbing marketing strategy to bring in leads, boost your customer base, and expand your business!
When you’re ready to unclog your sales funnel and allow new customers to flow in, we want to help you start your online marketing journey!
In this article, we’ll show you how to use our top 5 plumbing marketing ideas to make your pipe dreams a reality. From PPC ads to local SEO, we’ll give you the tools to ensure your plumbing services are flush above the rest.
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How To Use The Top Plumber Marketing Ideas To Your Advantage
#1. Use PPC ads
Picture this: you’re a homeowner looking for the easiest way to hire plumbing services in your area. Ideally, you’ll want to hire a local business to ensure that your service professional is close by (particularly in a plumbing emergency!).
Still, you have no idea what services are out there, or which business to pick. So, how do you decide? Well, the first thing you’ll do is jump on the internet and get searching! This is where local services ads and PPC come in.
Pay-per-click advertising is hosted on platforms like Facebook and Google and can be a great way to get eyes on your ads and (hopefully) get potential customers to click on them. Plus, PPC ads are cost-efficient, and only cost you money when customers do click on them. That means no wasted advertising budget and more bang for your buck!
If you play your cards right, you can position your ads above other companies that appear in the results of search engines. So when new customers search for ‘local plumbing businesses,’ your ad will be the first thing they see! This is a great way to generate high-quality leads from prospective customers who are ready to hire your business.
#2. Use Google My Business
As the owner of a plumbing company, you’ll know how important it is to get a leg-up on your competition. Like most services, plumbing is an incredibly competitive field. This is especially true when you’re competing with local businesses in a smaller area or geographic location.
Luckily, there is an easy way to make your plumbing business more visible in local search results, and that’s by using Google My Business.
By claiming and optimizing your Google Business Profile, you can provide potential customers with essential information about your business. Information like your business name, address, and phone number (NAP) can help customers find you, so be sure to give the people what they want!
A well-optimized Google listing can help your plumbing business show up in the local pack of search results, which is the section that displays local companies on Google Maps. Of course, when customers can map how far you are from them, they’re more likely to hire your services.
Don’t forget to use Google My Business to track customer reviews of your business. Be sure to reply to their reviews and solve any problems they may have. This engagement can increase the credibility of your services, and make your business seem more trustworthy. Remember to keep your interactions professional and take bad reviews as constructive criticism!
#3. Use social media platforms
If you haven’t made a social media profile for your plumbing business yet, then what are you waiting for? Social media marketing is essential in today’s digital age, and it’s the best way to get the most customers visiting your website! It may also be the easiest since you’re guaranteed to reach a massive audience on platforms like Facebook, Instagram, and Twitter.
Advertising yourself on social media is a surefire way to increase your brand awareness, engage with your customers, and attract new leads.
In fact, social media pages give you the ability to share content with your clients and showcase your services. The more social proof customers have, the more likely they are to convert from leads into a loyal customer base.
Of course, some platforms like Facebook also allow you to run targeted ads, which can be highly effective in reaching your target audience. That means spending less time advertising to everyone that has a Facebook page, and more time marketing to clients who want to use your services!
#4. Use content marketing strategies
By now, you already know that customers are going to hire service professionals who appear to have a good amount of expertise. After all, they don’t want just anybody fiddling with their plumbing! They want someone they can trust, and that’s where content marketing comes in.
By creating high-quality, compelling, informative, and valuable content, you can establish yourself as an expert in your industry. Yet, simply posting a blog post every other month isn’t going to cut it.
You need to shake it up and introduce different types of content to retain the interest of your customers. Things like infographics, videos, and photos of your previous projects can go a long way. As long as your customers find it valuable, that’s the content you want to offer!
Remember that value can be found in pretty much anything you post. This includes providing your customers with helpful tips, answering their burning questions with helpful FAQs, and addressing common pain points or concerns with a well-executed how-to guide.
Content marketing can also help you to improve your search engine rankings by targeting specific keywords. Keep in mind that these keywords should be related to your services. If not, they’re nothing more than… well, words!
#5. Use local SEO with Optilocal
Local search engine optimization (SEO) is a crucial part of enhancing your digital marketing campaigns. It can help you to attract customers from your local community and increase your overall visibility on Google’s SERPs.
By optimizing your website and online presence, you can ensure your plumbing business is appearing at the top of the SERPs.
At Optilocal, we offer businesses like yours a chance to spruce up their site and blow the lid off their marketing expectations. Some of our local SEO services include on-site SEO, content strategy building, and citation building. But that’s not all!
If you want to plunge into the depths of our expertise, then why not book a free SEO consultation with us today? We’ll help you to craft and execute the perfect digital marketing strategy when you’re plumb out of ideas!
With a little creativity and elbow grease, the marketing possibilities for your business are endless.
Whether you use PPC ads, social media marketing, or (our personal favorite) local SEO, there’s a strategy to fit your business and your customers. Plus, with a digital marketing partner like Mindflow Marketing, you’ll have the right tools to turn your business into a well-oiled machine that keeps the customers flowing.