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10 Web Design Rules to Follow for Creating an Amazing Site

Designing a visually captivating and efficient website is no simple task, but following the 10 web design regulations can assist web designers in accomplishing this goal. In this blog post, we will delve into these important web design principles that every business owner, marketer, blogger, entrepreneur, or founder should know.

We’ll explore how maintaining a consistent brand identity and logo across your website helps in creating a strong visual impact on your audience. Additionally, we’ll discuss important elements such as selecting the right color scheme and ensuring sufficient contrast for better text readability. Furthermore, you’ll learn about effectively utilizing white space to establish a visual hierarchy among different elements of your site. We will also cover designing simple navigation menus with clear labels for an easy user experience.

In essence, by following these 10 web design rules to create an amazing site throughout the entire design process – from branding elements down to content formatting techniques – you can optimize your website’s performance while providing users with an aesthetically pleasing experience.

10 Web Design Rules Create Amazing Site

10 Web Design Rules to Follow to Create an Amazing Site

To create a successful website design, it is important to keep a few important elements in mind. Such as incorporating your logo into the website’s design, and selecting complementary colors while ensuring good contrast between elements is vital in creating an engaging and accessible website design. By reading the below-given web designing rules, you’ll be well on your way toward crafting an amazing site that reflects your brand identity.

Web Design Rules

Rule# 1: Logo

Adopting your logo and adhering to these rules in the visual layout of your site will give rise to a powerful brand image that connects with visitors and engenders confidence in your organization.

  • Consistent Logo Placement Across All Pages

Your logo should be prominently displayed on every page of your website (especially on the landing pages and sales pages), ideally in the same location. This consistent placement makes it easier for users to identify and remember your brand as they navigate through different pages. A common practice is placing the logo at the top left corner or center of each page, which ensures that it remains visible regardless of screen size or device type. A study by Eyequant has shown that people tend to look at these areas first when visiting a webpage.

Logo Placement Across All Pages

Rule# 2: Brand Identity

Creating a consistent brand identity throughout the website is essential for creating an amazing site. Using brand colors throughout your website will help you construct your brand identity. Many people perceive brand identity as a promise to customers.

  • Use Brand Colors Throughout The Website

In addition to including your logo on every page, using a consistent color scheme across all elements can further reinforce brand recognition. Select colors from within your brand’s palette, ensuring they complement one another while also reflecting its personality.

  • Focus on The Message You Aim to Convey 

Brand identity is the gist of what message your brand aims to convey to its audience. For instance, the popular brand POP Fit with yellows, bright pinks, and purples focuses all its attention on the radical representation found in its messaging. This brand promotes all body shapes and sizes which is why their sizes range from XXS to 4XL!

brand identity exemple

Rule# 3: Color Scheme and Contrast

Selecting an apt color palette for your web page is essential to generating a visually pleasing and user-friendly experience. The colors you select should not only reflect your brand’s personality but also ensure good contrast between the background of the website and its content for better readability. In this section, we will discuss how to choose primary, secondary, and accent colors while ensuring sufficient contrast for text readability.

Selecting Colors

To create an effective color scheme and contrast, it is important to carefully select primary, secondary, and accent colors that are visually pleasing while also providing sufficient text readability.

  • Primary Colors: Your primary color should be dominant on your site as it represents your brand identity. It can be used in various elements such as headers, footers, or buttons. 
  • Secondary Colors: To create a cohesive look throughout your site, consider choosing one or two secondary colors. These can complement the primary color by providing visual interest without overpowering it.
  • Accent Colors: In addition to primary and secondary colors, you may want to include an accent color. This can add some flair to specific elements like call-to-action buttons or links that need extra attention from users. When selecting these three types of colors for your website design palette:
  • Pick hues that work well together;
  • Avoid using too many different shades;
  • Bear in mind accessibility concerns when making choices.
  • You might find tools like Adobe Color CC (Adobe Color Wheel Tool Link), Coolors (Coolors Website Link), or Paletton (Paletton Website Link) helpful when exploring potential combinations. However, web designers must understand the difference between primary, secondary, and accent colors to create beautiful contrasts.

Ensuring Sufficient Contrast for Text Readability

It’s essential to ensure that there is enough contrast between the text and background colors on your website. This will make it easier for users to read the content, particularly those with visual impairments or color blindness. To check if your chosen colors provide sufficient contrast:

  • Use a tool like WebAIM’s Color Contrast Checker (WebAIM Color Contrast Checker Link), which can help you determine whether your color combinations meet accessibility guidelines;
  • Aim for a minimum contrast ratio of 4.5:1 for normal-sized text and 3:1 for large text (18pt or larger);
  • To ensure adequate visibility, tweak the brightness, saturation, or hue of either the foreground or background color until a suitable contrast ratio is achieved.

Rule# 4: Search Bar

Search bars are essential to web design elements that make it easy for people to find specific content on your website. Whether you have a few pages or hundreds, having a search bar can help visitors quickly locate the information they need without having to click through menus and submenus. It’s like giving them a shortcut straight to what they’re looking for! 

Make Sure it Displays Accurate Results 

Having a search bar is especially useful if your site has many pages that aren’t easily accessible through menu clicks. Search bars help to create an overall better user experience as visitors don’t have to waste time trying to figure out where something is located on your website. The key when implementing a search bar is making sure it works properly and accurately displays results based on the keywords entered by users.

Search Bar

Test Different Keyword Combinations Before Launching

If someone types in “blog posts” but only get back unrelated results, then chances are they won’t bother using the feature again anytime soon – which defeats its purpose entirely!

To avoid this issue, be sure to test out different keyword combinations before launching your site so you know everything will work as intended once it goes live.

Optimize Search Bars for Mobile Devices 

It’s also important that you optimize your search bar for mobile devices since more people are accessing websites from their phones than ever before.

Ensure Everything Functions Properly

Make sure all of the features function correctly no matter what type of device someone uses so everyone has access to quick and accurate searches regardless of how they’re viewing your site.

In short, adding a well-designed search bar into any website’s design can go a long way towards improving user experience and helping visitors find exactly what they’re looking for with ease – even if there are hundreds of pages available! 

Rule# 5: Accessibility

Accessibility is a key factor in web design. It’s essential to ensure that all users, regardless of ability or disability, can access and use your website.

Add Text Alternatives for Non-Text Content

To make your site accessible, start by adding text alternatives for non-text content like images, buttons, or video files. This could include captions or alt text which describe the content in detail so it can be understood by those who are visually impaired.

Provide Transcript

Additionally, you should provide transcripts for audio content and videos as well as sign language interpretation if necessary. 

Make Content Distinguishable

You should also consider making the content distinguishable from other elements on the page. This includes increasing contrast via colors and other methods to make sure no text is lost when people resize it; ensuring audio volume can be adjusted or paused; and using simple designs with clear labels so users can easily navigate through pages without confusion. 

Keep Operability in Mind

Finally, don’t forget about operability – i.e., how easy it is to use your website with a keyboard instead of a mouse! Moreover, flashes at rates that may cause seizures should also be avoided when designing websites for accessibility purposes.

accessibility website

Ensure All Interactive Elements are Clearly Labeled

Make sure all interactive elements such as links and buttons are clearly labeled so they’re easy to find even without hovering over them with a cursor first.

Rule# 6: Make Your CTA Stand Out

Call-to-action (CTA) buttons are an essential part of any website design. They’re the gateway to conversions, and without them, you’ll be missing out on a lot of potential leads and sales. But if your CTA isn’t standing out from the rest of your page content, it won’t be doing its job properly. Here are some tips for making sure that your CTAs stand out:

  • Use Contrasting Colors

One way to make sure that visitors can easily spot your CTA is by using contrasting colors in comparison to the rest of the page elements. Choose colors that will draw attention but still fit into the overall aesthetic of your site – bright oranges or yellows work well here!

  • Make It Bigger Than Everything Else

Size matters when it comes to CTAs – bigger is usually better! Make sure that yours stands out by increasing its size compared to other elements on the page such as text or images so that it catches people’s eyes right away.

  • Add Animation Effects

Animations can help draw attention toward certain elements on a web page, and they’re especially effective with CTAs! Try adding subtle hover effects like color changes or animations when someone hovers over them with their mouse cursor – this will ensure that they don’t miss seeing it at all!

  • Place Them Strategically

Where you place your CTA button is just as important as how you design it; make sure you put them in places where people are likely to see them first such as near headlines or above fold sections on pages with lots of content (like blog posts). This will increase visibility and chances for conversion significantly!

  • Include Actionable Text

Your CTA should have actionable text associated with it so users know exactly what they’ll get when clicking through something like “Sign Up Now” or “Download Our Guide”. This helps create urgency which increases click-through rates dramatically plus, having clear messaging makes things easier for everyone involved too!

Rule# 7: White Space Utilization

Utilize white space strategically to give the text some breathing room and spatial peace; this not only improves legibility but also creates a sense of balance on the page. Effective use of white space contributes to an organized layout that is visually appealing.

Importance of spacing between elements

In web design, it’s essential to provide adequate spacing between different elements on your site. Proper spacing ensures that your content remains easy to read and helps guide users through the information presented. A well-spaced layout can make all the difference in keeping visitors engaged with your content.

  • Margins: Margins are the spaces outside of an element’s border. They help separate different sections or blocks within a webpage, providing visual clarity for users as they navigate through your site.
  • Paddings: Padding refers to the space inside an element’s border, creating distance between its contents and edges. This is crucial for improving readability by preventing text from being too close to other elements or borders.
  • Gutters: Gutters are vertical spaces separating columns in grid-based layouts. They ensure consistency across multiple columns while maintaining overall harmony within a design.
Importance of spacing between elements

Creating visual hierarchy using white space

A well-designed website should have a clear visual hierarchy – guiding users’ attention toward important information first before moving on to secondary details. White space plays a significant role in establishing this hierarchy by emphasizing specific areas or components on a page. Here are some ways to create a visual hierarchy using white space:

  • Size and scale: Larger elements tend to draw more attention than smaller ones. Use size differences between headings, subheadings, and body text to establish their relative importance.
  • Contrast: High contrast between background colors and text can help emphasize specific sections or information on your site. Make sure you maintain good readability by choosing appropriate color combinations.
  • Negative space: The strategic use of negative (empty) space around important content can make it stand out from the rest of the design, drawing users’ focus towards that area.

To dive deeper into creating effective visual hierarchies in web design, read this insightful article on organizing content for natural eye movement patterns.

Rule# 8: Simple Navigation Design

By limiting menu items, users can easily find what they’re looking for without being overwhelmed or confused, thereby increasing engagement rates and improving the overall user experience. A well-designed navigation structure enhances overall user experience leading to higher engagement rates.

Grouping Related Pages Under Dropdown Menus

To create a seamless and organized browsing experience, group related pages under dropdown menus. Dropdown menus can help to streamline your main navigation bar, providing a neat and uncluttered interface while still allowing for more options. For example, if you have multiple product categories or services offered, use dropdowns to separate them into distinct sections that are easy for visitors to explore.

  • Create logical groupings based on your website’s content and audience needs.
  • Avoid using too many dropdowns; focus on keeping the primary menu clean and straightforward.
  • Ensure each dropdown has a clear label that accurately represents its contents.

Using Clear Labels for Menu Items

The labels used in your site’s navigation should be concise yet descriptive enough for users to understand where they will be directed upon clicking. Avoid using jargon or technical terms that may confuse visitors who are not familiar with your industry lingo. Instead, opt for universally understood words that convey the purpose of each page clearly:

  • About Us: Provides information about the company’s history, mission statement, team members, etc.
  • Contact: Displays contact details such as phone numbers, email addresses, and physical location(s).
  • Pricing: Showcases pricing plans/packages available for products/services offered by the business.
  • Blog: Contains articles, news updates, and other relevant content published by the company or its contributors.

Rule# 9: Content Formatting Techniques

In the world of web design, it’s essential to format your content effectively for a seamless user experience. By applying Hick’s Law and implementing proper formatting techniques, you can reduce the cognitive load on visitors and improve conversion rates.

Hick’s Law in Web Design

Hick’s Law states that decision-making time increases with more choices available. When applied to web design, this means that presenting users with too many options can lead to confusion and indecision. To avoid overwhelming your site visitors, focus on simplifying key elements such as contact information placement, sign-up forms, common links, legal & privacy policies, and user testing.

Contact Information Placement

Position contact information prominently, such as in the header or footer of your website, to make it easily accessible for users. Make it effortless for customers to get in contact with you without needing to navigate multiple pages or menus by having your contact details in visible spots like the header and footer of your website.

Effective Sign-Up Forms

To create effective sign-up forms, bear the following points in mind:

  • Create short forms with only necessary fields – this reduces friction for users who want to sign up quickly.
  • Avoid using captchas if possible; instead use other methods like email verification or honeypot fields which are less intrusive but still effective at preventing spam submissions.
  • Include a prominent CTA to direct users after completing the form (e.g., the “Sign Up Now” button).

User Testing for Improved Conversion Rates

To ensure an optimal user experience on your site leading to higher engagement rates, conduct user testing to identify any issues or areas for improvement. This will help you make data-driven decisions when it comes to content formatting and overall site design.

Common Links and Legal & Privacy Policies

Incorporate common links such as “About Us,” “FAQs,” and “Contact” in the footer of your website, making them easily accessible from every page. Additionally, include legal disclaimers and privacy policies in the footer so users can quickly find this important information without having to dig through multiple pages.

Rule# 10: Search Engine Optimization (SEO)

By implementing Search Engine Optimization (SEO) techniques on your website, you’ll create a more engaging experience for visitors while also improving conversion rates due to reduced cognitive load.

Mobile Friendliness

When designing a website for SEO, it is important to ensure that the site is mobile-friendly. This means making sure that all of the content on the page can be easily viewed and navigated on any device, including smartphones and tablets. Additionally, it’s important to optimize images so they load quickly even when viewed on smaller screens.

A good way to test your website’s mobile friendliness is by using Google’s Mobile-Friendly Test tool which will provide you with an analysis of how well your website works across different devices.

Site Loading Speed

Another key factor in optimizing a website for SEO purposes is ensuring that pages load quickly and efficiently. Slow loading times can negatively impact user experience as well as search engine rankings, so it’s essential to make sure that all elements of your web pages are optimized for speed before launching them live online.

To do this, consider compressing large files such as images or videos before uploading them onto your server; minifying HTML, CSS, and JavaScript code; reducing redirects; caching static content; enabling browser caching; and leveraging a Content Delivery Network (CDN).


Images play an important role in enhancing user experience while also providing additional opportunities for optimization from an SEO perspective. When adding images to webpages or blog posts always remember to include descriptive alt text tags which will help search engines understand what each image contains – thus improving visibility within organic search results pages (SERPs).

It’s also worth noting that larger file sizes tend to slow down page loading speeds significantly so try not to compress images too much but just enough so they still look great without taking up too much space or time when being loaded onto a webpage or post!

Internal Linking Structure

Internal linking structure refers to the links between different pages within one domain name – i.e., from one page of your site, blog, etc., directly linking outwards towards another related page on the same domain name, site, blog, etc.

This helps both users navigate around more easily while also helping search engine crawlers better index each webpage – thus increasing overall visibility within SERPs over time due to its ability ‘connect’ together multiple pieces of content into one cohesive whole!

Meta Descriptions & Titles

Meta descriptions and titles are two highly effective tools used by marketers to improve their website’s ranking in search engine result pages. By writing concise, informative meta descriptions and titles that accurately reflect the content of each webpage – such as information, products, or services – you can increase click-through rates from organic listings, resulting in more people engaging with your offerings online.

Frequently Asked Questions 10 Web Design Rules to Follow to Create an Amazing Site

The 10 principles of effective web design include clarity, simplicity, consistency, visual hierarchy, user-centered focus, typography and readability, color harmony and contrast, responsive design for multiple devices and screen sizes, fast loading times, and performance optimization.

Ten essential elements for a good webpage include a visually appealing header or hero section; clear call-to-action buttons or links; engaging images or videos supporting content contextually relevant internal & external links optimized meta tags (title tag & description); easy-to-read typography high-quality informative content accessible contact information social sharing options well-structured layout with white space utilization.


By adhering to the 10 web design rules, you can guarantee your site will be remarkable and stand apart from others. By using a strong brand identity and logo, choosing an effective color scheme with good contrast levels, utilizing white space correctly to improve readability and navigation flow, and formatting content for maximum engagement and impact – all of these elements will help ensure that your website is successful. When done right, it’s easy to create a stunning digital presence.

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