As a real estate agent, the deck is often stacked against you
You hit the phones hard to find sellers, calling expired listings and FSBO's. It took time and hard work, but you finally got the exclusivity you deserved. The soda, the pretzels and chips, the candy, a stack of MLS sheet, are in their respective places on the kitchen counter. The open house is ready.
Then, the big day comes and goes with barely anyone showing up. Those that do aren’t serious or are from the neighborhood and are looking for gossip. It feels like you just organized your own birthday party and no one showed up. You feel like the guys that just got yelled at by Alec Baldwin in Glengarry Glen Ross.
How do you get your listing in front of more people when the open house rolls around?
You could spend your days putting up more flyers and signs and calling people that have talked about buying in past conversations, only to get discouraged when the open house plays out like the last one, empty.
Normal Facebook ads are always an option, but designing them, customizing them, and figuring out how to target people can overwhelm you until you want to pull your hair out.
Or…You can use Facebook Mobile Canvas ads
Canvas ads open up into a full screen image and video presentation of your Open House, with more drill down targeting that other ad types.
Unlike traditional desktop newsfeed ads, these full screen ads are visually stimulating, interactive and most importantly great for driving traffic to your listing or open house with multiple calls-to-action!
With the ability to add multiple slideshows and an interactive video that plays automatically on scroll, Canvas ads turn into your own beautifully arranged dynamic one page website - showcasing your listing directly within Facebook.
Once clicked, the Canvas ad will pop up and open in full screen, creating a delightful experience for the user and showcasing your listing like it has never been seen online before.
For an additional cost we can…
Re/Max Crest Realty, Vancouver BC
I recently had a new listing - a unique loft in Kitsilano - which the owner needed to sell quickly...I had heard that Canvas ads really got results, and that More Hot Leads really executed them well. I sent them the MLS listing on a Thursday - by Sunday we had 3 offers...the suite sold for over asking price!
The ads were seen by 6550 users in the target audience. The open house was promoted and seen by 137 people and More Hot Leads was able to drive 30 to my site's listing landing page, not bad for a last minute campaign!
I would highly recommend their marketing and Canvas ads to anyone looking for results.
Get our Canvas Ad package and show your listing in all its beauty so you can pack your open house and find a buyer.
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