Expert PPC Services in Alpharetta, GA Be ClickReady with

Many Alpharetta small business owners hear the PPC acronym but don’t fully grasp what it means or why it’s one of the most powerful ways to increase visibility and phone calls quickly.

Let’s break down the basics:

PPC stands for pay-per-click advertising: A form of digital marketing where you pay a fee every time someone clicks your ad. The ads appear on Google and other search engines as sponsored results based on keyword targeting. Since Google gets most of the 3.5 billion+ daily searches and dominates the Alpharetta market, it will be the main focus here.

Why PPC Works So Well

Google Ads enable local brands to tap into highly qualified, high-intent traffic because you’re only paying when people search for topics directly related to your products and services. Think “Alpharetta orthodontists,” “best sushi restaurant Roswell, GA,” or “appliance repair Milton.”

You can target geographic areas like cities and suburbs, user behavior, time frames, devices, demographics, audiences similar to existing leads, and more. The high relevance translates to exponentially higher conversion rates – often 5-15X greater than more scattershot tactics like display ads or social media – especially among competitive niches.

Another appeal of PPC for local brands is the level of control and optimization possible based on real-time results. You set daily budgets aligned with your growth goals and only pay if you get clicks. Targeting, bids, ads, landing pages, and more can all evolve based on performance data to maximize your ROI.

Unlike SEO which can take months to influence, PPC delivers measurable results in days or weeks. The cash flow increase usually funds expanded budgets and new campaigns to compound gains over time.

Main PPC Platform Options

While Google Ads dominates the search market with over 90% market share, expanding into other platforms like Microsoft Advertising (Bing) and social media ads can further diversify traffic sources interested in your brand:

Google Ads

• Search network – ads on Google alongside organic results
• Display network – ads on 2 million+ websites/apps in the Google Display Network
• Video ads – YouTube, Google video partners

Microsoft Advertising

• Bing search ads
• Bing display network
• Yahoo native search
• AOL search

Social Media Ads

• Facebook and Instagram
• LinkedIn
• Pinterest
• Snapchat
• Twitter
• Quora
• Reddit

Benefits of PPC Advertising for Alpharetta Small Businesses

Investing in paid search delivers quantifiable ROI and outsized growth for local brands compared to other options:

Get Found by Prospects Actively Looking for You – Users search for exact products/services like “landscaper Alpharetta” and see relevant ads.

Increase Calls and Walk-ins – Track phone calls and location data to measure in-store traffic lift.

Build Brand Awareness – Get visibility even for broad non-branded queries like “auto repair near me.”

Stand Out from Competitors – Bid for placement above organic results stealing your traffic.

Get Results Fast – See first-page rankings and calls usually within days instead of months.

Enhanced Website Traffic – Increase overall visitors and exposure for other initiatives.

Flexible Budgeting – Easily manage investment level aligned to growth goals.

Measurable Conversions – Track leads, calls, form fills, online bookings and more.

Efficient Audience Targeting – Zero in on high-intent users ready to buy.

Competitive Insights – See estimated ad spends from other brands bidding on your keywords.

No Long-Term Commitments – Scale back or pause advertising instantly based on performance.

How We Develop Highly Effective PPC Campaigns for Alpharetta

Creating profitable, results-driven Google/Bing ad campaigns takes advanced paid search expertise applied specifically to your Alpharetta target audience and niche. Too often, we see major performance gaps and wasted ad spend from DIY platforms and non-local agencies using a one-size-fits-all approach.

As a premier Atlanta PPC agency staffed by 45 in-house paid search experts invested in our clients’ success, our 200%+ YoY growth rates reflect our passion for measurable ROI. Our systematic 6-step blueprint tailored to each business ensures campaigns convert:

Step 1: Comprehensive Keyword Research

Proper targeting begins with identifying thousands of relevant search queries aligned to your offerings. We analyze search intent, seasonality, competition levels, commercial intent signals, and more to build expansive yet laser-focused campaigns. Our tools track cross-device data Google can’t see to uncover more Alpharetta buyer keywords.

Step 2: Geo-Targeted Campaign Setup

Many self-serve platforms lack robust location-based options to hit interested local searchers. Our proprietary ad customizers dial in geographic radii for keywords/ads even down to specific Alpharetta suburbs based on real signals. We also enhance location relevance via Google My Business and citation-building.

Step 3: Audience Customization

Beyond geography, we deploy Google’s powerful customer match database to target past email lists/site visitors ready to re-engage. Layering Lifetime Value algorithms on top, we determine the profitability potential of various segments to allocate budgets efficiently.

Step 4: Ad Version Testing

Most campaigns fail because the ad copy doesn’t entice enough clicks relative to bid costs. We A/B test multiple body text variations per ad group to lift clickthrough rates using emotional triggers specific to Alpharetta consumers.

Step 5: Landing Page Optimization

Your site is the next conversion obstacle so we apply advanced analytics and human eye tests to identify friction points costing phone calls. Our strategists redesign page layouts, forms, buttons, images, trust factors, micro-copy, and calls-to-action to lift conversions 15-35%.

Step 6: Active Campaign Management

PPC success requires always-on fine-tuning as market conditions evolve. We handle daily optimization across bids, targeting, ads, landing pages, budgets, placements and more to compound results week-over-week. Ongoing iterations aligned to your KPIs are key for expansion.

This methodology results in PPC spending working much harder. Over 75% of paid search agencies can’t deliver positive ROI. Our average client ROI is 465% higher than their previous efforts.

Partner with the Best PPC Agency | Mindflow Marketing Deals

As an award-winning Premier Google Partner agency, Mindflow Marketing continually raises the bar on innovation and client success. Our pay-per-click company holds numerous distinctions recognizing our leading paid search expertise applied specifically to supercharging Alpharetta business growth:

• Google Premier Partner Agency
• 4x Alpharetta Fast 50 Honoree
• Inc 5000 Fastest Growing US Company
• Best PPC Management Company (Avantra Awards)
• Best PPC Agency for Lead Gen (B2B Marketing Awards)

What sets our PPC marketing services apart is the priority we place on maximizing client ROI. Our pay per click advertising company treats every client ad account like our own, with our profits tied directly to your success.

Contact Mindflow Marketing for a Free PPC Audit

Ready to unlock the additional exposure, phone calls and revenue growth possible through effective Alpharetta pay-per-click marketing?

Contact our PPC specialists for a no-obligation custom assessment of your Google Ads account, UI audit, and 365-day growth plan.

Call: 678-384-7500

Email: [email protected]

Website: https://mindflowmarketing.com

Our Atlanta PPC experts look forward to collaborating on strategies aligned to your specific KPIs. Let our record of measurable ROI and dedication to client performance put us on your shortlist of top marketing partners.

Reach out and let’s talk more!