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Claim a Business on Google: 4 Ways to Boost Visibility

When it comes to expanding your online presence, learning how to claim a business on Google (+4 ways to make it actually show up) is crucial for success. In today’s digital age, having an optimized Google listing can be the difference between thriving and merely surviving in the competitive world of commerce. This comprehensive guide will provide you with all the steps and strategies for claiming and managing your business on Google.

From creating a listing with accurate details about your business, ensuring correct contact information, and verifying your business through various methods like postcard verification or instant verification using Search Console, we’ve got you covered. Furthermore, we’ll delve into enhancing your listing with photos that showcase high-quality product/service images as well as interior/exterior shots of the establishment.

Beyond these basics, our guide will also explore encouraging customer reviews by responding to both positive and negative feedback while sharing testimonials across different platforms. Lastly, optimizing your listing for better visibility involves consistent NAP (Name, Address, Phone) across all platforms and strategic use of keywords in descriptions and titles.

In essence, mastering how to claim a business on Google (+4 ways to make it actually show up) can significantly boost your brand’s visibility and credibility among potential customers – ultimately leading to increased revenue growth. So let’s dive right in!

Claim Business on Google

Claiming Your Business on Google

To claim your business on Google, navigate to Google My Business and create a listing by selecting “add your business to Google.” Entering relevant information such as name, category, physical location, service areas, phone number, and website increases online visibility and credibility for businesses of all sizes. In this section, we’ll discuss the importance of creating an accurate listing with correct contact information.

1. Creating a Listing with Accurate Details About Your Business

An accurate business listing is essential in ensuring that potential customers can find you easily through Google Search Console, Google Maps, and other search engines. When adding your business details to the platform, make sure you provide up-to-date information about your company’s name, address (if applicable), phone number (business phone number), and email address (for customer inquiries).

Important Details:

  • Name: Use the exact name under which you conduct business.
  • Category: Choose a category that best represents your services or products.
  • Contact Information: Provide an active phone number and email address where customers can reach out for inquiries or support requests.

In addition to these basic details, also include any additional relevant information about your offerings so that users searching for specific items will be more likely to discover them when browsing results pages within their preferred engine(s). This might entail mentioning special promotions currently running at the establishment(s) – whether online via eCommerce platforms like Shopify, BigCommerce, WooCommerce, etc., offline inside brick-and-mortar storefronts, or both simultaneously, depending upon individual circumstances.

2. Ensure You Provide the Correct Contact Information

Maintaining accurate contact information is crucial for businesses seeking an online presence. When potential customers search for your business on Google Maps, they can see your business address, phone number, and other relevant details that can help them decide whether or not to visit your establishment. Providing incorrect contact information may lead to missed opportunities with users actively seeking out services/products like those offered by our company but are unable due to inaccurate data provided within the listing(s).

  • Business Phone Number: Ensure you provide a working phone number where customers can reach you directly during regular operating hours (or after-hours if applicable). This helps build trust among prospective clients browsing results pages while also making it easier for them to get in touch should any questions or concerns arise before deciding whether to give your business a chance based solely on what they’ve read about others’ experiences there thus, far.
  • Utilize an email address affiliated with your domain name (e.g., [email protected]) instead of a personal one for added legitimacy and professionalism to the brand’s image. This adds credibility and professionalism to your brand image.

Verifying Your Business on Google

To establish trust with potential customers and improve your online visibility, verifying your business on Google is essential. Several methods are available for verification, depending on the type of business you have and its eligibility for each method. In this section, we’ll discuss the various ways to verify your business, including postcard verification (the most common method), phone verification (only available for select businesses), email verification (also only available for select businesses), bulk verification (for those with multiple locations) or instant verification through the use of Search Console.

Postcard Verification Method

The postcard method is the most common way to verify a business listing on Google. After submitting your information through Google My Business, you will receive a postcard at the provided address within 14 days containing a unique code. Log in to your account and enter the code provided on the postcard when prompted.

Phone Verification Method

Some eligible businesses can opt for phone verification instead of receiving a physical postcard. If Google offers this option during registration, simply follow their instructions to receive an automated call or text message containing a unique code that must be entered into your account.

Email Verification Method

Email verifications are also limited to specific types of businesses approved by Google. If eligible, you will see an “Email” option during registration which allows you to receive an email containing a confirmation link or unique code required for completing the process.

Bulk Verification Process

  • If managing multiple locations under one brand name or franchise, consider applying for bulk verification. This process is available to businesses with ten or more locations and a verified Google My Business account.
  • To apply, sign in to your Google My Business account, click “Get Verified” next to one of the locations you want to verify, and then select “Chain.”
  • Fill out the required information and submit your application for review by Google.

Instant Verification using Search Console

If you’ve already verified your business website with Google’s Search Console tool, instant verification may be an option. To use this method:

  1. Login into your existing Search Console account that has been linked with the same email address as your Google My Business listing.
  2. Select “Verify Now” during registration if it appears as an option; otherwise, follow other methods mentioned above.

Enhancing Your Listing with Photos

Adding photos to your Google My Business listing is one of the most impactful ways to drive customers to your store. It enhances their experience and establishes trust in what you have to offer. Also, it’s proven that Publishers who incorporate visual content experience traffic growth that is 12 times faster than those who do not.  Therefore, high-quality images showcasing your products or services can significantly attract potential clients browsing search engine results pages.

Showcase High-Quality Product/Service Images

To draw the attention of web users, it’s necessary to incorporate eye-catching and high-definition images that display your offerings. These pictures should be clear, well-lit, and professionally taken if possible. By displaying attractive visuals on your Google My Business listing, you’ll entice more potential customers to explore further and consider doing business with you.

Include Interior/Exterior Shots of Your Establishment

In addition to product or service photos, including interior and exterior shots of your physical location can help create a sense of familiarity for potential customers who may visit in person. This will give them an idea of what they can expect when visiting your establishment – from ambience and layout to cleanliness standards – making them feel more comfortable choosing you over competitors without such visual aids available online.

Besides improving customer engagement through compelling imagery on Google My Business listings, there are several other benefits:

  • Increase click-through rates: Eye-catching photos are likely to encourage users searching for local businesses like yours on Google Maps or Search Engine Results Pages (SERPs) to click through and learn more about the information provided within your profile.
  • Create brand consistency: By using consistent color themes throughout all marketing materials – both offline and digital platforms alike – companies are able to maintain a cohesive look, which ultimately leads to increased recognition among target audience members over time.
  • Boost SEO: Including relevant keywords within image file names, titles, and alt tags can help improve search engine optimization efforts by making it easier for Google algorithms to understand the content being displayed and better rank your placement overall as a result.

Take Quick Actions:

To get started with adding photos to your Google My Business listing, follow these simple steps:

  1. Login to your Google My Business account.
  2. Select the location you’d like to manage if you have multiple listings.
  3. Click the “Photos” option from the left menu to add images.
  4. Add images by clicking on the “+” icon or dragging and dropping files onto the designated area provided. Be sure to adhere to any specific guidelines set forth regarding size dimensions so that they display properly across all devices used to access information online today (desktop computers and smartphones alike).

Encouraging Customer Reviews

Consumer surveys show that 98% of consumers use online search engines like Google to find local businesses. 33% rely heavily upon reviews left by previous patrons when determining whether they should purchase products or services offered therein. Therefore, encouraging satisfied customers who have had positive experiences at your establishment(s) – whether through excellent customer service interactions or product satisfaction – can lead to more reviews, further boosting credibility among potential new clients browsing search engine results pages. Here’s what you need to do. 

Respond to both Positive and Negative Reviews

Expressing appreciation for customers’ positive reviews, as well as responding to negative ones with a sincere apology and an invitation to return for improved service, shows your commitment to providing an excellent customer experience. For positive reviews, express gratitude for their support and encourage them to visit again. When addressing negative comments, apologize for any inconvenience caused, offer a solution if possible, and invite the reviewer back for a better experience in the future. This proactive approach helps maintain a strong reputation and shows potential customers that you care about their satisfaction.

Share Customer Testimonials on Your Website or Social Media

In addition to encouraging Google My Business (GMB) reviews, consider sharing customer testimonials on other platforms, such as your website or social media channels like Facebook or Instagram. These platforms allow you greater control over how these success stories are presented while reaching an even wider audience than GMB alone might provide access to. Be sure to always ask permission from those whose words you plan to feature prominently in marketing materials to ensure respect for the privacy rights of individuals involved. Once you have obtained consent, feel free to weave quotes throughout your site’s content alongside relevant images to showcase what makes you unique compared to competitors operating in a similar space or industry sector today.

  • Create a Testimonial Page on Your Website: Dedicate a section of your site to showcasing customer success stories, complete with quotes and images. This can help build trust among potential clients who visit your site.
  • Post Reviews on Social Media: Share positive customer feedback across various platforms like Facebook, Instagram, and Twitter. If possible, tag the reviewer and use relevant hashtags to increase visibility.
  • Email Marketing Campaigns: Include testimonials in email newsletters sent out regularly to remind subscribers of the value provided by products or services offered at your location(s).

Managing Your Google My Business Listing

Google My Business helps local businesses manage their presence in Google’s search engine and Google Maps, making it the easiest way to establish online credibility. To register your local business with Google Maps, set up a dedicated Gmail account and fill in the relevant details. After submitting this data, you will receive an email from Google confirming that your business has been added to their system, which can then be claimed as your own by clicking the link provided within the message.

Create a Dedicated Gmail Account for Managing GMB Listings

To effectively manage your Google My Business listing, it is essential to create a dedicated Gmail account specifically for this purpose. This ensures that all correspondence related to your business profile stays organized and separate from personal emails. Additionally, having a dedicated email address allows multiple team members access if needed while keeping everything centralized under one login credential.

Update Listing Information Regularly

Maintaining accurate and up-to-date information on your GMB listing is crucial in attracting potential customers to search online. Regularly review and update details such as:

  • Name: Ensure consistency across all platforms (e.g., website, social media).
  • Address: Make sure it matches what appears on other websites or directories where you conduct business.
  • Contact Information: List current phone numbers, including area codes; use official company email addresses.
  • Description: Briefly describe services/products offered using relevant keywords strategically placed throughout the text without overloading the content too much (i.e., avoid keyword stuffing).
  • Pictures: Include high-quality images of products/services and interior/exterior shots of the establishment to help potential clients visualize the experience they can expect when visiting your location(s).
  • Business Hours: Ensure accurate hours of operation are listed to avoid any confusion or inconvenience for customers who may plan to visit based solely on the information found online.

Optimizing Your Listing for Better Visibility

Once your Business Profile is verified, it’s crucial to maintain and update the information regularly. This ensures that customers always have access to accurate and up-to-date details about your offerings. In this section, we will discuss some essential tips for optimizing your Google My Business listing for better visibility.

Ensure Consistent NAP (Name, Address, Phone) Across All Platforms

Maintaining a consistent Name, Address, and Phone number (NAP) across all online platforms is vital for local SEO. Inconsistencies in these details can confuse search engines like Google and negatively impact your business’s ranking on search engine results pages (SERPs). To ensure consistency:

  • Audit existing listings on various directories such as Yelp or Yellow Pages to verify that they match the information provided on your GMB profile.
  • Correct any discrepancies in NAP data between different platforms immediately by contacting the respective directory or updating the information yourself if possible.
  • Utilize citation building tools like Moz Local or BrightLocal to help manage citations effectively and keep track of changes made over time.

Use Keywords Strategically in Descriptions and Titles

Incorporating relevant keywords into your GMB listing helps improve its visibility when users perform searches related to those terms. Here are some tips on using keywords strategically:

  • Analyze competitors’ listings: Research other businesses within similar industries located nearby; note which words/phrases appear most frequently throughout their profiles – especially ones outranking yours currently – then incorporate these findings accordingly where appropriate without resorting to keyword stuffing tactics.
  • Focus on long-tail keywords: Instead of using generic terms, try incorporating more specific phrases that potential customers might use when searching for your products or services. For example, a bakery could target “gluten-free cupcakes” instead of just “cupcakes.”
  • Add relevant categories: Google My Business allows you to select multiple categories for your business. Make sure you choose the most accurate and relevant ones based on the products/services offered at your location(s). This helps improve search visibility among users looking specifically within those particular niches.

FAQs in Relation to How to Claim a Business on Google (+4 Ways to Make it Actually Show Up)

Claiming your business on Google allows you to manage and optimize your online presence through Google My Business. This helps improve visibility, share important information like hours of operation and contact details, respond to customer reviews, and showcase photos of products or services.

No. Claiming your business through Google My Business is completely free. However, additional features, such as advertising via Google Ads, may require payment depending on the desired exposure level.

After verifying your listing in Google My Business, it may take up to 3 days for your business information to appear on Google Search and Maps. However, updates like photos or reviews can take longer, typically around a week.


In conclusion, claiming your business on Google is crucial for online visibility and attracting potential customers. By creating a listing with accurate details, verifying your business through various methods, enhancing your listing with photos, encouraging customer reviews, and managing your Google My Business listing regularly while optimizing it for better visibility using keywords strategically in descriptions and titles.

By taking these steps, you can make sure that your business is visible when individuals search for related items or services in their region. Don’t miss out on the opportunity to reach more customers by neglecting to claim and optimize your Google My Business listing today!

If you need help optimizing your Google My Business profile or any other aspect of local SEO optimization, contact Mindflowmarketing.

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