Lead Generation For Contractors

Why Contractors Should Care About Lead Generation

Contractors and contracting companies need a steady stream of leads to keep their businesses afloat. As one project wraps up, it’s important to have the next one lined up to keep busy.

While having an existing customer base is vital, it’s equally important to continuously add new, qualified leads to your pipeline to ensure long-term success.

Homeowners and commercial builders may not immediately start a project or choose a contractor. But you want to make sure that when they’re ready, they choose your business. To remain at the forefront of their minds and stand out from your competition, you need to adopt a lead generation strategy that highlights you as the go-to contractor.

5 Lead Generation Strategies:

1. Improve SEO

Your website is the foundation of your business’s online presence. It’s the first impression customers have of your company. To make a lasting impression, you need to create a professional website that’s optimized with users and search engines in mind.

Think of it like building a new construction project – you want it to be functional and visually appealing. Optimized content, good site architecture, and local SEO strategies can turn your website into a contractor lead-generation machine.

2. Optimize Your Google Business Profile

Want to increase the visibility of your business on Google search results? You need to set up a Google Business Profile.

When someone searches for a contractor in your area, you want your business to be at the top. Strive to create a strong profile complete with all the relevant information leads need to get in contact.

Your profile should include your contact information, location, list of services, customer reviews, and pictures of your completed projects.

3. Create High-Value Content

While generating leads is challenging, the equation is simple: more traffic = more leads. And you get more traffic and position yourself as an expert by putting out engaging content.

By writing content that answers the questions your ideal leads are asking and targeting keywords they’re searching, you’ll attract more qualified traffic.

A winning content strategy is made up of relevant content and a regular publishing schedule. The better the quality and the more often you post, the better chance you have of Google ranking you higher and leads finding you.

4. Run Email Marketing Campaigns

The answer to where you can find high-converting contractor leads lies in a solid email marketing strategy.

Digital marketing is the way of the future and email marketing is an important component of that. While building a quality email list takes time and effort, the opportunity to change leads into paying customers is worth it!

To get those leads flowing in, offer them incentives in exchange for their email addresses. This could be a discount or a free consultation.

5. Enhance Your Social Media Presence

The construction industry is as competitive as ever. And having a strong social media presence is crucial to attracting and retaining clients.

While traditional methods like cold calling and direct mail are used to generate outbound leads, inbound lead generation relies on strategies like blogging and social media marketing.

By being active on platforms like Instagram and Facebook, you can win new leads and make a lasting impression on your audience.

Best Lead Generation Companies For Contractors

Finding quality leads can be a difficult task. But thankfully, lead-generation websites and companies offer access to a large pool of potential customers.

The best part? Good lead-generation websites can save you valuable time and effort. Rather than spending hours networking or cold-calling potential clients, these sites do the legwork for you. They connect you with an audience that’s already interested in what you offer.

Here are the best lead generation websites for contractors:

HomeAdvisor

HomeAdvisor is the most well-known lead generation website for contractors. With over 30 million users, it’s the go-to site for homeowners seeking home improvement services in their local area.

With HomeAdvisor’s great organic search visibility for contractors, your business will enjoy increased exposure and brand awareness. Plus, this lead generation company offers a wide variety of leads, from small projects to large-scale renovations.

Depending on the project, you can expect to pay anywhere from $15-$60 per lead. 

Angi

Angi (formerly Angie’s List) is widely considered one of the best lead-generation companies for contractors. Having started as a site for homeowners to find reliable contractors, it has since evolved. Now it’s a place for home improvement businesses to create profiles and gather leads.

You can also use Angi as a microsite to showcase your reviews and project portfolios. You’ll need to promote yourself further than your profile with featured ads.

Houzz

Another popular lead generation site for contractors, Houzz is the perfect place if you do home renovation projects. It’s a must-have for any contractor looking to gain more visibility and attract new clients.

You can either build a free profile or consider upgrading to Houzz Pro+. It comes with a monthly fee, but it’s worth the investment for the added features and increased visibility in search results.

Porch

Porch is another lead generation platform that operates similarly to HomeAdvisor, Angi, and Houzz. This lead generation site is perfect for contractors who specialize in home services.

Unlike other lead generation companies for contractors, Porch allows you to adjust your strategy over time, saving you the hassle of manually screening out unnecessary leads.

Bing Places

Bing Places is one of the best lead generation sites for attracting free contractor leads. While Bing is not as popular as Google, many users still browse it in search of contractors and construction companies.

Contractors can set up a free business profile and gain access to a variety of potential leads. The site offers various tools to help increase your visibility and reach new customers. For instance, you can use the PPC advertising program to generate leads directly from Bing.

FAQs

How can I generate contractor leads for free?

Organic SEO is the best way to attract free leads. By optimizing your website with keyword-rich content and leveraging social media and business listings, you’ll start to establish yourself as an authority and build client trust.

What’s the difference between lead generation and marketing?

While both are similar in that they aim to attract and engage potential clients, they are different. Marketing is the process of creating and delivering messages to promote a service. On the other hand, lead generation is about generating interest in the service and converting that interest into a sale.

How can a contractor find local leads quickly?

There are multiple ways you can find local leads. But turning them into paying customers doesn’t happen overnight. Strategies like a Google Business Profile, paid ads, and localized content can help you rank higher in local searches.