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HomeBlogSocial Media MarketingThe Complete Guide to Facebook Reviews for Businesses

The Complete Guide to Facebook Reviews for Businesses

In this guide, we will explore the intricacies of using Facebook Reviews to benefit your business’s reputation and customer engagement. As an essential aspect of online marketing, understanding and leveraging Facebook reviews can significantly impact your brand’s reputation and customer engagement.

You will learn how to create a captivating Facebook Business Page, activate the Reviews tab, and encourage users to leave valuable feedback. We’ll also discuss maximizing review potential through retargeting leads and showcasing testimonials on your website.

Furthermore, “The Complete Guide to Facebook Reviews” covers educating clients about posting reviews, managing star ratings, and positive feedback effectively while leveraging tools like Meta Business Suite and Hootsuite Inbox. Finally, we explore promoting offline review awareness by integrating online efforts with offline strategies.

Facebook Reviews

Creating a Facebook Business Page

The first step to collecting Facebook reviews is creating a Facebook Business Page. Creating a Facebook Business Page serves as the central hub for customers to learn about your products or services, engage with you directly and customize page layout and design. In this section, we will discuss setting up your business information accurately and customizing your page layout and design.

Set Up Your Business Information Accurately

Accurately furnishing complete information about your enterprise is indispensable for establishing an efficient Facebook Business Page. Follow these steps:

  1. Create a new account or log in to an existing one at facebook.com.
  2. Click on “Create” in the top right corner of the screen, then select “Page.”
  3. Select either “Business/Brand” or “Community/Public Figure,” depending on what best represents your organization.
  4. Enter all required details such as name, category (e.g., restaurant), address, phone number, etc.
  5. Add high-quality images for both profile pictures (180×180 pixels) & cover photos (820×312 pixels).
  6. Add relevant links like website URLs, social media profiles, contact email, etc.
  7. Edit the “About” section by providing a detailed description regarding the history, mission statement, and other pertinent facts that showcase your brand personality effectively.
  8. Tweak settings according to preferences – including privacy options, notifications management, etc.

Activating the Reviews Tab

Enabling the Reviews tab on your Facebook Business Page allows customers to submit their feedback directly. This feature helps build trust and provides valuable insights into customer satisfaction levels. In this part, we’ll explore how to enable the Reviews tab and motivate people to leave reviews for your business.

Steps to Activate the Reviews Tab

  1. Navigate to your Facebook Business Page: Log in to your Facebook account and visit your business page by clicking on its name from the left-hand menu or searching for it using the search bar at the top of the screen.
  2. Select “Settings” from Top Right Corner: Click on “Settings” in the top right corner of your business page, which will open a new window with various options for managing your page.
  3. Edit Page Settings: Click “Templates and Tabs” in the left-side navigation menu from within settings. Here you can customize which tabs are visible on your page as well as rearrange them according to priority.
  4. Add Review Tab: Scroll down until you find an option called “Reviews.” If it is not already enabled, click “+ Add a Tab,” then select the “Add next” button beside the ‘Reviews’ option that appears in the pop-up window. Your review tab should now be active.

Encourage Users To Leave Reviews

To increase engagement with potential clients and improve your overall reputation online, follow these steps:

  • Create engaging content: Publish posts regularly that showcase products/services offered while highlighting benefits they provide – ensuring the audience remains interested enough so that, eventually, leaving positive comments becomes second nature.
  • Ask for reviews: Don’t be shy about asking customers to leave a review on your Facebook page. You can do this through email campaigns, in-store signage, or even by including a call-to-action within social media posts themselves.
  • Offer incentives: Consider offering discounts or exclusive deals to customers who leave honest feedback about their experience with your business. Providing incentives like discounts or exclusive offers could motivate people to leave honest reviews and supply you with valuable data that can be used for betterment.

Understanding Ratings and Recommendations

Unlike other review platforms, Facebook combines star ratings with user recommendations. These two elements work together in promoting positive word of mouth for businesses online, ultimately enhancing social media presence. In this section, we will discuss how star ratings affect overall scores and the importance of user recommendations.

How Star Ratings Affect Overall Scores

The Facebook rating system uses a 1 to 5-star scale, where customers can rate their experience with your business. The average score is calculated by dividing the total number of stars received by the total number of reviews submitted. This means that both high-quality reviews and numerous submissions are essential for maintaining a strong overall rating on your Facebook Business Page.

  • Maintaining high ratings: Encourage satisfied customers to leave detailed feedback about their experiences with your products or services. Positive reviews not only improve your overall score but also help attract new clients who may be browsing through potential options on Facebook.
  • Avoiding low ratings: Address any issues promptly to minimize negative feedback from dissatisfied customers. By demonstrating excellent customer service skills and resolving problems effectively, you can prevent low-starred evaluations from impacting your business’s reputation negatively.

Importance of Recommendations From Users

In addition to star ratings, Facebook allows users to recommend businesses they have had positive experiences with directly within their network via the “Recommendations” feature. When someone recommends a company on Facebook, it appears as a post shared among friends – making it an incredibly powerful form of organic marketing exposure for SMBs (Small & Medium Businesses) looking to grow online awareness organically without spending on advertising.

Here are some tips to encourage more recommendations from your customers:

  1. Deliver exceptional service: Providing top-notch customer experiences is the key to earning genuine recommendations. Ensure that every interaction with your business leaves a lasting positive impression, and users will be more likely to recommend you within their network.
  2. Promptly address concerns: When customers express dissatisfaction or raise issues, make sure you respond promptly and professionally. This not only helps resolve problems but also demonstrates your commitment to maintaining high-quality standards – which can lead to increased trust among potential clients browsing through Facebook reviews.
  3. Incentivize recommendations: Offer special promotions or discounts for those who recommend your business on Facebook. Offering incentives to customers who spread the word about your business on Facebook can be a great way to drive more UGC and generate further positive publicity.

Maximizing Review Potential

To drive sales and attract new customers using reviews, it’s essential to implement strategies such as retargeting initial leads or showcasing testimonials by embedding them onto websites. By leveraging these tactics effectively, businesses can capitalize on the power of Facebook Reviews and improve their online presence. In this section, we’ll explore various ways to maximize review potential.

Retarget Leads Through Advertising Campaigns

One effective way to boost your review potential is by retargeting leads through advertising campaigns. This approach involves creating targeted ads for users who have previously interacted with your business but haven’t left a review yet. These ads could remind them about their experience with your product or service and encourage them to share their thoughts via a Facebook Review. This strategy helps increase the number of reviews you receive and fosters brand loyalty among existing customers.

Showcase Helpful Testimonials Via Website Integration

An excellent method for maximizing the impact of positive reviews is by showcasing helpful testimonials on your website. Integrating customer feedback directly into your site allows visitors to see real-life experiences from satisfied clients, which can help build trust in your products or services.

There are several tools available that make it easy to embed Facebook Reviews onto websites seamlessly; one popular option is EmbedReviews. With EmbedReviews, you can automatically sync all new reviews from your Facebook Business Page and display them in customizable widgets across different pages on your site.

Here’s how you can use EmbedReviews:

  1. Create an account at EmbedSocial.
  2. Select “Facebook” as the source platform and connect your Facebook Business Page.
  3. Choose the desired layout for displaying reviews on your website.
  4. Copy the code snippet provided and embed it in your site’s HTML at the desired location for displaying reviews from Facebook.

Educating Clients About Posting Reviews

It’s essential to encourage clients to post reviews, which will lead to more people leaving feedback. Actively soliciting opinions from all customers may help mitigate any negative responses received. In this section, we’ll discuss strategies for educating clients regarding the reviewing procedure and methods for soliciting customer opinions.

Strategies for Educating Clients Regarding Reviewing Procedure

To ensure your clients are well informed about how to leave reviews on your Facebook Business Page, consider implementing the following tactics:

  • Create clear instructions: Develop a step-by-step guide that explains how to post a review on your Facebook page. You can share this information through email newsletters or by adding it as an FAQ on your website. For example, check out Facebook’s own guide on writing recommendations.
  • Leverage visual aids: Create infographics or short videos demonstrating the process of submitting reviews. Share these resources across social media platforms and embed them into relevant blog posts or web pages.
  • In-person guidance: If you have a physical store location or interact with customers face-to-face, take the opportunity to walk them through the process of leaving a review using their mobile devices.

Methods for Soliciting Customer Opinions

Gathering valuable feedback from satisfied customers is crucial in building trust and credibility online. Here are some effective ways to solicit customer opinions:

  1. Email follow-ups: Send personalized emails after purchase or service completion asking for honest feedback and providing direct links to your Facebook Reviews tab.
  2. Offer incentives: Encourage customers to leave reviews by offering exclusive discounts, loyalty points, or entry into a giveaway. However, be cautious not to violate Facebook’s guidelines on incentivizing reviews.
  3. Social media prompts: Regularly remind your followers about the importance of sharing their experiences and opinions through social media posts that link directly to your Facebook Reviews tab.
  4. Utilize printed materials: Include QR codes or short URLs on business cards, flyers, and receipts directing customers to your Facebook Business Page for leaving reviews.

Managing Star Ratings and Positive Feedback

With 90% of consumers reading ten or fewer reviews before trusting a company, it’s crucial for businesses to pay close attention to their star ratings and positive feedback. By utilizing email templates and reputation management tactics, you’ll be well-equipped when handling this essential aspect of modern marketing campaigns.

Utilize Email Templates for Requesting Past Customer Input

Email is an effective way to reach out to past customers and request their input on your business. Create personalized email templates that encourage recipients to leave a review on your Facebook Business Page. Make sure the message highlights the importance of customer feedback in helping others make informed decisions about your products or services. Additionally, include a direct link to the Reviews tab on your page, making it easy for them to submit their thoughts.

Employ Reputation Management Tactics

Beyond collecting reviews, managing your online reputation involves responding promptly and professionally to praise-filled comments and constructive criticism. Here are some tips for successful reputation management:

  • Acknowledge all feedback: Thank each reviewer for taking the time to share their experience with your business.
  • Show empathy: When addressing negative comments, express understanding towards any issues raised by the customer.
  • Offer solutions: If possible, provide remedies or next steps that can help resolve concerns mentioned in critical reviews.
  • Maintain professionalism: Always respond calmly and respectfully regardless of how emotional or harsh a review may seem.
  • Demonstrate improvement: Use negative feedback as an opportunity to learn and grow, making necessary changes in your business operations.

By actively managing your online reputation, you can turn negative feedback into a chance for improvement while showcasing the positive aspects of your business. This will ultimately lead to higher star ratings and more satisfied customers who are willing to recommend you on Facebook.

Leverage Positive Reviews for Marketing Purposes

Once you’ve amassed a significant amount of good feedback, it’s essential to use them in your promotional activities efficiently. Here are some ways:

  • Feature testimonials on your website: Embed selected reviews directly onto relevant pages of your site using tools like EmbedReviews.
  • Showcase success stories: Share customer success stories or case studies that highlight how others have benefited from using your products or services.
  • Create social media content: Turn glowing reviews into eye-catching graphics or videos that can be shared across various platforms such as Instagram, Twitter, and LinkedIn.
  • Incorporate user-generated content (UGC): Encourage customers to share their experiences with photos or videos featuring your product/service, which can then be repurposed for promotional purposes.

Taking advantage of these strategies will help boost brand awareness and foster trust among potential clients by showcasing real-life examples of satisfied customers endorsing your offerings on Facebook.

Leveraging Tools and Features

As a business owner or marketer, it’s essential to make the most of available tools and features that can help you manage your Facebook Reviews more effectively. By utilizing these resources, you can optimize your processes and ensure a smooth experience for both yourself and your customers.

Use Meta Business Suite’s Resources

Meta Business Suite, formerly known as Facebook Business Suite, offers a comprehensive set of resources designed specifically for businesses using Facebook. Their free guide provides valuable insights on optimizing your page for reviews, engaging with customers who leave feedback, and even tracking the performance of your review-related efforts. This information will prove invaluable in helping you maintain an active presence on the platform while addressing any concerns clients raise.

Streamline Communication with Hootsuite Inbox

Another useful tool worth considering is Hootsuite Inbox. This feature allows users to manage messages across multiple social media platforms from one central location – eliminating the need for separate applications or manual monitoring. With Hootsuite Inbox at hand, responding promptly to customer inquiries becomes much easier – whether they’re leaving positive reviews or seeking assistance with an issue they’ve encountered.

  • Email Notifications: Set up email notifications so that every time someone leaves a review on your page, you receive an alert directly in your inbox. This ensures timely responses without having to constantly check back manually.
  • Pinned Posts: Utilize pinned posts within Story feeds where applicable so that important content remains visible even after newer material has been added. This can be particularly useful for highlighting glowing testimonials or addressing frequently asked questions.
  • Automated Responses: Consider setting up automated responses to thank customers for their feedback and let them know that you appreciate their input. While this may not always address specific concerns, it demonstrates your commitment to engaging with clients and acknowledging their experiences.

Promoting Offline Review Awareness

Encouraging offline awareness about leaving reviews can contribute to increasing the number submitted by satisfied clientele who might otherwise have remained silent. This approach helps in boosting your online presence and attracting potential customers.

Strategies for Promoting Offline Review Collection

There are several effective strategies that businesses can employ to promote offline review collection:

  • In-store signage: Place eye-catching signs or posters at strategic locations within your store, reminding customers to leave a review on your Facebook Business Page. For example, you could place a sign near the checkout counter with a QR code linking directly to your Reviews tab.
  • Business cards: Include a call-to-action (CTA) on your business cards, encouraging clients to leave feedback on Facebook. You may also consider adding QR codes for easy access.
  • Email signatures: Add an engaging CTA in all of your email communications, prompting recipients to visit and review your business page. A simple “We’d love to hear from you.” message accompanied by a link is often sufficient.
  • In-person requests: Train employees or sales representatives to politely ask satisfied customers if they would be willing to share their experience through a Facebook review after completing their transaction or service interaction.

The Importance of Integrating Online and Offline Efforts

An integrated marketing strategy combining both online and offline efforts ensures that no opportunity is missed when it comes down to collecting valuable customer feedback. By promoting offline review awareness, businesses can effectively reach out to those active users and people who prefer traditional communication methods like word-of-mouth recommendations from friends or family members. Social Media Examiner provides insightful tips on how to integrate online and offline marketing efforts for maximum impact successfully.

To stay competitive, businesses must leverage both online and offline channels to reach their target audiences effectively. By actively promoting the importance of leaving online and offline reviews, you can ensure that your brand remains at the forefront of potential customers’ minds while simultaneously building trust through positive feedback from satisfied clients.

Disabling Customer Feedback (Optional)

If your business page receives too many negative reviews or you’d prefer to hide them from visitors, you can disable customer feedback altogether. Before deciding, consider the advantages and disadvantages of disabling customer feedback.

Steps to Disable Facebook Reviews Feature

To disable the Facebook Reviews feature on your Business Page, follow these simple steps:

  1. Navigate to your Facebook Business Page.
  2. Navigate to your Business Page’s upper right and click “Settings.”
  3. Choose “Templates & Tabs” from the side navigation bar.
  4. Navigate to the “Reviews” tab and deactivate it by switching off its toggle.
  5. Toggle off the switch next to “Show Reviews.” This will remove any existing reviews as well as prevent new ones from being submitted by users.

Weighing The Benefits And Drawbacks

Prior to disabling customer feedback, it is essential for businesses to weigh both benefits and drawbacks associated with this decision. Here are some factors worth considering:

  • Better Control Over Brand Image: Hiding negative reviews can help maintain a positive brand image online. However, remember that potential customers may be suspicious if they don’t see any reviews. This could lead them towards seeking out information elsewhere that might not be favorable for your business reputation.

FAQs in Relation to The Complete Guide to Facebook Reviews

To read all reviews on a Facebook Business Page, visit the page and click on “Reviews” in the left-hand menu. If you cannot find this option, it may be hidden under “More.” You can also view recommendations by clicking “See All” under the Recommendations section.

The new Facebook review update has replaced traditional star ratings with Recommendations. Users now have two options: recommend or not recommend a business. This change aims to provide more authentic feedback and help businesses understand their customers’ experiences better.


All in all, we’ve provided valuable insights into creating and managing a business page on the platform. By activating the Reviews tab, understanding ratings and recommendations, maximizing review potential, educating clients about posting reviews, managing star ratings and positive feedback, leveraging tools and features, promoting offline review awareness, or even disabling customer feedback (if needed), businesses can establish a strong online presence with positive user feedback.

Overall, it is important for businesses to prioritize their online reputation management strategy by utilizing Facebook’s robust review system. If you’re looking for professional assistance in optimizing your Facebook page or any other digital marketing needs, such as local SEO services, contact Mindflowmarketing today!

Contact Mindflowmarketing now to get started on improving your online reputation through effective Facebook review management. Whether you need help with embedding Facebook reviews, collecting reviews, dealing with negative reviews, setting up a Facebook business account, or using Facebook Messenger to communicate with customers, our team of experts is here to help.

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