Pest Control SEO Company

Why You Need SEO for Pest Control

Why is SEO important? Even if you already have a website and social media presence, SEO is the backbone of any effective digital marketing strategy. It allows people to find your website when searching on Google for pest control services.

Without search engine optimization, your website is unlikely to appear on the top page of Google, meaning that you will miss out on the lion’s share of traffic.

A study found that the first page of Google got almost 92 percent of all search engine traffic, and the second page received less than five percent, and the third page received slightly above one percent. In other words, if you’re not on the first page of Google, your website is more or less invisible.

SEO Services We Offer

A comprehensive SEO strategy will involve multiple techniques and tactics to boost your rankings in search engines and drive more traffic. Here are some of the different ways we can help improve your SEO.

SEO Consultation

An SEO consultation can help you gain some clarity on the effectiveness of your current SEO strategy and whether you’re heading in the right direction. If you don’t see success, we can help you figure out what you’re doing wrong and advise you on the following steps. It also lets you know more about us before hiring us.

SEO Audit

An SEO audit is an in-depth analysis of your website to detect the flaws in your current strategy and discover site issues that are holding you back from ranking higher. For example, we may look at site speed, coding errors, and faulty plugins, and we will also develop a strategy to fix those issues.

Competitor Research

To outrank your competitors, you need to know what they are doing to achieve their rankings. We can help find out where they are getting their backlinks from, for example, and how many backlinks they have.

That way, we can build better and more backlinks. We will also look at the keywords they are ranking for and how much traffic those keywords are bringing them.

Keyword Research

In order to drive traffic from Google, it’s essential to know which keywords to rank for. If you rank for keywords that have a low monthly search volume, you will not drive enough traffic to increase your ROI in a big way.

On the other hand, if you try to rank for keywords that are too broad or too competitive, you will have a hard time ranking for them or generating the right kind of traffic.

We will use advanced keyword research tools to find high-volume keywords with low competition, including hyper-targeted long-tail and local keywords that can generate traffic with buyer intent. People with buyer intent include homeowners who have active pest infestation problems and need your help urgently.

Content Marketing

We’ll come up with a content marketing strategy that will not only drive more traffic but also establish your pest control company as an authority in your area. From blog posts that discuss pest infestation tips to compelling landing page copy, our team of copywriters will create content that produces results you can track.

The right blog content and headlines will help you get more rankings on Google, while using the right CTAs on your website will help you generate more leads and sales. We can also help you fix pages that have thin content or lack the proper keywords and come up with a posting schedule optimal for your target audience.

On-Site SEO

While content creation is a big part of on-page SEO, there is also a technical side to it. For example, we will optimize your blog posts’ metadata, including the meta title and description, to fit Google’s character limits and include keywords that will attract people’s attention.

We can also install plugins that will boost your SEO, improve your site speed, and increase site security, all of which can help you generate higher rankings.

GMB Profile Creation

A big part of local SEO for pest control companies is ranking in the GMB pack that appears at the top of the search results on Google. A lot of people don’t even bother scrolling further down when searching for a nearby company or service.

Many people use Google Maps to search for pest control services, so you also want to rank high on Maps.

Creating a GMB profile can help you do that. However, you also need to optimize your profile so it outranks competitor profiles. Here are some ways we do that:

• Optimizing your description
• Choosing the right categories
• Uploading professional pictures
• Adding updates
• Getting reviews

If you already have a GMB profile, we can identify problems with it – many pest control companies mistakenly set up their profile as a physical business instead of a service-area business, for example.

Citation Building

You also need citations in local and national directories. Citations help you generate more traffic, phone calls, and leads. In addition, they are critical for boosting your rankings in the local search results.

There are different types of directories we can help you get citations from. Big directories include those such as TripAdvisor, Apple Maps, Facebook, and Yelp. Local directories target businesses in your state, county, city, or town. Finally, there are directories that focus exclusively on pest control companies, such as Pest Control Exterminator.

The more citations you get, the better. We will also ensure that you get a link back to your site whenever possible and that your NAP (Name, Address, and Phone Number) is consistent across your citations.

We’ll start with a citation audit, so we can figure out where you already have citations and where you are lacking. Furthermore, we will look for duplicate and incomplete citations.

Backlink Building

In addition to citations in directories, you should build backlinks from normal sites, such as blogs, local news articles, and other sites targeting the local community or the pest control niche.

There are several ways to generate local backlinks. We can start an outreach campaign and collaborate with local bloggers and publishers to get backlinks from high-authority sites. We will also look at your competitors’ backlink-building strategies, so you can outperform them in the backlink department.

Analytics and Reporting

A successful SEO strategy requires you to constantly measure your results, analyze your SEO reports, and figure out ways to improve. We will install tracking software like Google Analytics to discover your top-ranking content, keywords, and pages. It will also help us identify your top traffic sources.

Using that information, we can improve your click-through rates on Google, optimize meta titles and descriptions, and discover which topics and keywords perform best. It also allows us to track goals and analyze the traffic flow on your website. Setting up the correct flow will help you increase conversions.

Contact us

If you’re not satisfied with your SEO performance, or if you’re trying to delve into SEO but don’t know where to start, give us a call so we can set up an initial consultation. You’ll learn more about us and the proven methods we use to boost your rankings and drive more organic traffic from Google and other search engines.