What is in a Mindflow Monthly report?
A Mindflow Monthly report has three parts. Page one is the Work Ledger, a dated line for every completed task. Page two is the Visibility Scorecard. Page three is the narrative, written in the owner’s own language. The report reproduced below is Mindflow’s own, with the competitor names removed and nothing else changed.
This is our own report, not a client’s. Competitors are shown as Competitor A through E rather than by name. In a real report they are named, because you agreed the five at onboarding and you need to know exactly who you are being measured against.
We do not publish competitor names on this site, so the public version uses letters. Everything else is the real structure, unedited.
What does the Work Ledger show?
The Work Ledger is page one of every Mindflow Monthly report. Every completed task, dated, and specific enough that you could check it against your own site. Each line names the change and the place it landed, so a month of work can be verified rather than taken on trust.
| Date | Completed | Where |
|---|---|---|
| 02 Jul | Organization + LocalBusiness schema corrected; sameAs set to owned properties only | Sitewide |
| 07 Jul | Two conflicting directory records suppressed (old suite number) | Off-site |
| 11 Jul | X/12 Protocol published in full, including known limitations | /methodology/ |
| 18 Jul | Six state market pages built from primary sources; unverifiable claims omitted | /markets/ |
| 23 Jul | Retired product name removed sitewide; pricing restated by complexity | 96 pages |
| 26 Jul | Four dangling nav links converted to non-linked labels | 97 files |
A real ledger runs longer than this. The point is the grain: a line you can verify rather than "SEO optimisation, ongoing."
Which three numbers does the Visibility Scorecard report?
The Visibility Scorecard reports Search Visibility Share, Qualified Demand and AI Share of Answer. Three numbers, reported separately and never blended into a composite. The denominator is five competitors agreed at onboarding and held constant for the engagement, and restated in every report so it can never move quietly.
| Number | What it measures | This month |
|---|---|---|
| Search Visibility Share | Category, comparison-roundup and review-surface presence against the five agreed competitors, reported at brand tier and at SKU tier where a catalogue exists. | Brand tier: 3rd of 6 · ahead of Competitors B, D, E · behind A and C |
| Qualified Demand | Enquiries that are plausibly real work, defined with the client at kickoff and then held constant. Spam and misdirected calls are excluded, not counted. | 11 qualified · 4 excluded as not-plausible |
| AI Share of Answer | Twelve real buying questions, three runs each, scored per surface. Never a percentage. | ChatGPT 5/12 · AI Overviews 4/12 · Perplexity 6/12 |
Per-surface, never averaged. A blended figure would hide the surface where we are weakest, which is the most useful line in the report.
Rankings are never guaranteed. Anything we could not trace to a primary source is absent from this page, not estimated. The audit runs the same six layers described on the pricing page, and Share of Answer is scored quarterly.
What does the narrative say when a number does not move?
The narrative is page three of the report, written in the language the owner actually uses. It says what each number did, names anything that did not move, and states what evidence would change the conclusion. What follows is the narrative page from Mindflow’s own report, quoted in full.
“Two of the three numbers moved this month and one did not.
Share of Answer went from 4/12 to 6/12 on Perplexity, and the two questions we gained were both ones where a comparison page had been answering instead of us. AI Overviews held flat at 4/12. Brand-tier visibility improved against Competitors B and D, mostly because we published the measurement protocol and it started getting cited.
Qualified Demand did not move. Eleven, same as last month. We do not have an explanation we can evidence yet, and the honest read is that visibility gains this early have not reached the point of changing enquiry volume.
If that is still true in ninety days it means the questions we are winning are not the ones buyers ask before they call, and the question set needs revisiting.
Next quarter: the two questions Competitor A owns outright, and the Bing indexation gap.”
No adjectives doing work that numbers should do. If something did not move, the report says so and says what would change our mind.
Fair questions about this report
Are these real numbers?
Yes. They are Mindflow's own, for the month shown. We report on ourselves with the same protocol we use for clients, which is also the cheapest possible way to keep ourselves honest about it.
Why are competitors shown as letters?
Because we don't publish competitor names on this site. In your report the five are named. You agreed them at onboarding, and you need to know exactly who the denominator is.
Can the five competitors change?
Not mid-engagement, and not silently. Changing the denominator changes every historical comparison, so it happens at a agreed review point and the report says it changed and why.
Do I get the raw evidence?
Yes. Full-text AI responses, timestamped, per run, delivered with the report and yours to keep. The number exists so it can be checked, not trusted.
Is there a revenue page?
In client reports, where the client shares that data. This one is ours, and we are not publishing our revenue.
See your own three numbers
A free Visibility Check runs the same measurement on your business: twelve questions, per surface, with the raw responses.