The Work Ledger
Our record of every completed task, dated. One of our own terms, not an industry one.
What is the Work Ledger?
The Work Ledger is the itemised record of work completed in a period, delivered with every monthly report. Every line is dated and specific enough that you could verify it against your own site. This is Mindflow’s own vocabulary rather than an industry term, and we label it as such.
Why does the Work Ledger sit separately from the numbers?
The Work Ledger is reported beside the visibility numbers and never folded into them. Because activity and outcome are different things, and most agency reporting collapses them. A ledger of work done is not evidence that visibility improved; three measured numbers are not evidence anyone did anything.
Reporting both, side by side and never merged, lets you see whether the work and the movement line up, including when they do not.
What does the Work Ledger not contain?
The Work Ledger leaves out any line a client could not check for themselves. Vague entries. “Ongoing SEO optimisation” is not a ledger line. “Two conflicting directory records suppressed, old suite number” is.
| Not a ledger line | A ledger line | |
|---|---|---|
| The entry | “Ongoing SEO optimisation” | “Two conflicting directory records suppressed, old suite number” |
| Verifiable against your own site | No | Yes |
How do you tell a ledger from a summary?
Take last month's report from whoever handles your marketing and try to verify three specific lines against your own site. If you cannot, because the lines are too vague to check — that is the difference between a ledger and a summary.
See where you actually stand
The free Check asks three surfaces the twelve questions your buyers already ask.
Get my free Visibility CheckRankings are never guaranteed. Anything we could not trace to a primary source is absent from this page, not estimated. The audit runs the same six layers described on the pricing page, and Share of Answer is scored quarterly.