AI disclosure

How Mindflow uses AI, and where it doesn't

Mindflow Marketing uses AI tools every day, in specific places, and a person is responsible for everything that goes out. This page lists each use: what the tool does, who checks the result, and what we never use AI for.

Where we use AI

Where	What AI does	Who checks it
The pages on this site	Helps draft and edit	We check facts against our records and sources, and Youssef Hodaigui approves each page before publication
Our research	Produces the AI answers we measure, and one labelling pass on those answers	We count with written rules and publish the method
Review replies for clients	Mindflow's tool drafts a reply to each new review	You approve each reply, or choose to let replies post automatically once you've tested the drafts
Website copy, in a website build	Helps us write researched copy when you don't supply your own	We write it from research on your business and market; the copy is yours once the site is paid for
Website images, in a website build	Can generate images	You decide; we recommend real photos of your team, trucks and work
Building this site	Coding assistants help write and check code	We review code changes before they go live
Videos on our own channels	Some videos of Youssef Hodaigui are AI-rendered from his own likeness and voice	Youssef approves the words, and we label these videos. Never used on a client's channels

What we never use AI for

Writing reviews. We never write reviews, and we never offer your customers anything in return for one. We never set up review requests that go only to happy customers.
Faking real work. AI images never show a specific job, crew or result as if it were real.
Copying people. We never clone or synthesize anyone's face or voice without their documented consent.
Publishing unchecked pages. No AI draft goes live on this site without a person checking it. Review replies post automatically only if you choose that, after you've tested the drafts.

Review replies: how drafts and approval work

When a new review comes in, Mindflow's tool reads it and drafts a reply tailored to that review. At first, you approve each reply before it posts. Once you've tested the drafts and you're happy with them, you can choose to let replies post automatically. Which way it works is your choice. More on our review program.

How AI was used in our research

In our research, AI answers are what we measured. We asked the OpenAI API, with web search on, the questions a homeowner would ask, then counted which businesses and sources the answers named. One more pass with the same model labelled whether an answer raised doubt about a business. The counting and matching rules are written down, applied the same way to every check, and published on our methodology page. The same kind of record checks are part of our AI search optimization work. The ChatGPT app may answer differently from the API.

The tools we use

The OpenAI API (model `gpt-5`) for collecting research answers, with web search on, and for labelling them, with web search off.
AI writing and coding assistants (Claude by Anthropic and OpenAI Codex) for drafting pages and building this site.
Mindflow's own review-reply tool for drafting replies to clients' reviews.

We update this list when the tools change.

Your data

Your Google Business Profile, website, Search Console and analytics accounts stay in your name. How we handle your business information is set out in your agreement with us. How we handle information sent through this website is in our privacy policy. If you have a question about AI and your account, ask Youssef directly before you sign.

What Google says about AI-written pages

Google's guidance on generative AI content says AI-assisted pages must meet the standards of its Search Essentials and spam policies. It says to "manually factcheck and review all AI-generated content for accuracy and trustworthiness before publishing," and suggests telling readers how content was created. It also warns that using AI to "generate many pages without adding value for users" may break its spam policies. Our process follows that guidance. Source: Google Search Central, guidance on using generative AI content (read October 28, 2026).

Questions or concerns

Email youssef@mindflowmarketing.com. We update this page when the way we use AI changes. Last updated: October 28, 2026. How we write and correct pages is on our editorial standards page.