Contractors and remodelers

Marketing for Contractors and Remodelers

Get more estimate requests for the projects you want, in the towns you serve, from Google Maps, search and AI answers, without buying shared leads.

In every Complete plan
  • Local SEO and Google Maps
  • AI search optimization
  • Reviews and reputation
  • Conversion improvement
Illustration · one homeowner’s path from a search to an estimate request
  1. 1

    A homeowner has a job to do

    kitchen remodel near me
  2. 2

    They look in three places

    Google resultsThe mapAn AI answer
  3. 3

    They check before they call

    Reviews, photos of real work and a page that answers their question.

  4. 4

    They request an estimate

    Your form or phone number, working on their phone.

Not an actual ranking, listing or result.

  • Youssef HodaiguiLed by Youssef Hodaigui, doing SEO since 2004
  • You own every account
  • We won't work with your direct competitor in your area
  • Month to month after the first 90 days
Quick answer

What do homeowners need to compare before hiring a contractor?

For a project, homeowners compare a few companies on the things that show fit: photos of similar finished projects, the project types you take on, the towns you serve, reviews, your license, and how clearly you handle an estimate request. Your marketing has to answer those questions before they call, not just win the first click.

Quick answer

Do you sell leads?

No. We don't sell leads, and we don't share them with other contractors. We help generate requests through your own Google Business Profile, website and reviews. Lead services like Angi Leads (HomeAdvisor) work differently: their own help pages say you pay a fee for each lead you match to, and a lead can connect the homeowner with multiple pros. Our guide on lead quality vs lead volume compares the two.

The program

Be found. Be trusted. Be the only choice.

  1. Be found.Show up when your customers search: on Google Maps, in search results and in AI answers.Local SEO and Google Maps · AI search optimization · content for the services and areas you cover
  2. Be trusted.Give them reasons to believe you before they call: reviews, clear answers, proof of your work.Review program · reputation and branded search
  3. Be the only choice.Make calling you the easy decision: pages and forms built to turn visits into booked jobs.Conversion improvement · websites (a separate project)
What's in your planThe same work in every plan
  • 01

    Local SEO and Google Maps.

    Your Business Profile, pages for the services and areas you cover, consistent listings, and the technical fixes that let Google read your site.

  • 02

    AI search optimization.

    Included in every SEO plan. Accurate business facts and pages that answer what customers ask, so tools like Google's AI Overviews and ChatGPT can find and describe you.

  • 03

    Reviews and reputation.

    A steady, honest way to ask customers for reviews, and thoughtful replies to them.

  • 04

    Conversion improvement.

    Changes to your pages, forms and call buttons so more visitors call or book.

Not an actual ranking, listing or result.

Sold separatelyNot part of the monthly plan

Websites, if you need one.

A separate project, priced on its own. The files and copy are yours once it's paid, and you don't need a marketing plan to buy one.

Plans and pricing

Every plan includes the same work; bigger plans cover more ground. Your proposal lists exactly what your plan includes.

What goes on a project page?

A good project page shows a homeowner whether you're right for their job. *Illustrative outline, not a client example:*

  1. The project typefor example, a kitchen remodel or a room addition.
  2. Wherethe town or neighborhood, where you're happy to show it.
  3. What you didthe scope in plain words.
  4. Your photosreal photos you approve, before and after where you have them.
  5. The next stephow to request an estimate for a similar project.
Case study

Case study: a fence company, from one county to Metro Atlanta

“What impresses me most is how Youssef takes the time to understand the fencing industry specifically, not just generic marketing.”

Zack GoekjianCEO, Precision Fenceworks

Precision Fenceworks installs and repairs residential and commercial fences in Georgia.

The problem
"we struggled to generate consistent leads online and were invisible in search results."
The work
SEO and web design over an 8-year partnership, plus reputation management.
The results Zack Goekjian (CEO) describes in his testimonial
  • "Within the first year, our website started ranking for competitive keywords like 'Atlanta fence installation' and 'Atlanta fence company'"
  • 250% more qualified leads
  • from 1 county to several across Metro Atlanta
  • from 5 people to 12
  • reputation work that helped maintain a 4.9-star average rating.
Read the full case study

These are Zack's own figures from his testimonial, not numbers we measured. Results depend on your market and starting point.

What did ChatGPT cite when asked about a named remodeler?

In our October 2026 study, ChatGPT's answers about a named remodeler cited a license or registration record in 1,334 of 1,500 answers, the company's own website in 1,261 and the Better Business Bureau in 1,195. Houzz and BuildZoom permit history also came up often, and GuildQuality sometimes.

Source cited in the answerAnswers (of 1,500)
License or registration record1,334
The company's own website1,261
Better Business Bureau1,195

Source: Mindflow research, OpenAI API with web search, October 3–18, 2026; 1,500 answers about named remodelers (two answers per business). In remodeling, review counts did little to separate the businesses ChatGPT named; a remodeler with about 40 Google reviews sat at the median in our sample.

Quick answer

When do remodeling searches peak?

Our four-year search-volume averages show a January peak for remodeling nationally and in 5 of the 10 cities in that analysis. Your local pattern may differ, so we plan your pages and profile work around your own busy season.

How we work together

What we do for your business

What we need from you: access to your accounts, the services and towns you want more work in, and quick answers when we have questions.

  1. First

    Fix the foundation.

    Your Business Profile, access to your accounts, the technical problems that stop Google from reading your site, and your name, phone and services matching everywhere.

  2. Next

    Build what your customers search for.

    A page for each service and town you really cover, answers to the questions customers ask, and a review process your team can run.

  3. Ongoing

    Grow and report.

    New pages where the searches are, review replies, changes that turn more visits into calls, and a plain report on what we did, what moved and what's next. You get a written report every month and a call every quarter.

Why Mindflow

Why home-service contractors choose Mindflow

  1. Founder-led.

    Mindflow is run by its founder, Youssef Hodaigui, who has done SEO since 2004.

  2. One plan, not five vendors.

    SEO, AI answers, reviews and conversion work are planned together, so nothing falls between agencies.

  3. Built for home-service companies.

    We've worked with a Georgia fence company for 8 years. Read what its CEO says below.

The Complete Program

What does Mindflow cost?

One program, priced by the size of your service area. Every plan includes SEO with AI search optimization, your Google Business Profile, a review program and conversion improvement. Bigger plans cover more ground; they don't unlock extra services. You get your exact price in writing before any work starts.

Complete Local

From$2,800/month

One metro, one service area.

Complete Regional

From$4,500/month

A metro and the cities around it, or two neighboring metros.

Complete Multi-Market

From$8,500/month

Three or more metros, several states, or a franchise.

Two things move your price
how competitive your trade is in your market, and
how many services you want to grow.
Separate project

Website Build

A new website is a separate project, from $5,000. No marketing contract required.

Optional

Audit & Roadmap

Want a plan before you commit? An Audit & Roadmap is $1,500 for one metro or $2,500 for more. If you start any plan within 30 days, the full fee is credited back across your second to fourth months.

Clear terms from the start
  • No setup fee.
  • The first 90 days are committed and billed monthly. After that it's month to month with 30 days' notice.
  • You own every account. Website files and copy are yours once paid.
Free AI Visibility Review

Get your free AI Visibility Review

See how your business shows up in your market on Google, on the map and in AI answers. Fill in a short form. We'll email you a written report with a link to book a 20-minute walkthrough. You'll have it within 2 business days. It shows where you appear on the map for three core searches in your area, the gaps in your Google Business Profile, how your reviews compare with your top three competitors, what Google's AI and ChatGPT say for two searches, and the three fixes we'd make first.

No obligation. If we're not the right fit, we'll tell you on the walkthrough.

  1. 1Fill in a short formName, email, website, trade and service area.
  2. 2Get your written report within 2 business daysIt covers your map position for three core searches, the gaps in your Business Profile, how your reviews compare with your top three competitors, what Google's AI and ChatGPT say, and the three fixes we'd make first.
  3. 3Book a 20-minute walkthroughThe link comes with your report. No obligation. If we're not the right fit, we'll tell you on the walkthrough.

Request your review

Please add your name.
Please add your email.
Please add your website.
Please add your trade or business type.
Please add your service area.
Please add your monthly marketing budget.

The work

Can this cut time spent quoting jobs we don't want?
Clear pages about the project types and towns you take on help homeowners judge fit before they ask. Qualifying requests and following up stay with your team.
Can you help us win bigger projects?
We focus your pages and profile on the project types you want, like kitchens, additions or whole-home remodels, and the towns you serve. That shapes which requests come in. We can't promise project sizes or volume.
Do I need a new website?
Not always. If yours can't turn visits into calls, we'll say so and quote a site separately.

Cost and terms

Should I buy leads from Angi instead?
It's a different model: you pay a fee for each lead, and the same homeowner can be connected with several pros. We help generate requests through your own profile and site, and we don't sell or share them. You can run both; your monthly report shows what your tracking records from your own channels.
Do you work with commercial contractors?
Yes, as long as the work is on a property. Builders, commercial contractors and design-build firms have their own page: marketing for construction companies.
Am I locked into a contract?
The first 90 days are committed and billed monthly. After that it's month to month with 30 days' notice.
Who owns my accounts and website?
You do. Every account stays in your name, and website files and copy are yours once paid.
Will you work with my competitor?
No. We won't work with your direct competitor in your area.
Do you run Google Ads, Local Services Ads or ChatGPT ads?
Case by case. Our plans cover SEO, AI search, your Google Business Profile, reviews and conversion. When paid ads fit your market and goals, we scope Google Ads, Local Services Ads or ChatGPT ads in your proposal. Ad spend goes to the platform and isn't part of our fee.

AI and results

How long does SEO take?
Usually months, not weeks. How fast depends on your competitors and on how complete your Business Profile and site are today.
Do you guarantee rankings?
No. No one can guarantee a spot on Google or in an AI answer. We show you the work and the results.
Is AI SEO extra?
No. AI search optimization is included in SEO in every plan.