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LEARN · COSTS

What marketing actually costs

Trade-by-trade marketing cost pages for HVAC, roofing, plumbing, fencing, electrical and remodeling, plus budget benchmarks and our own published pricing.

BY TRADE

What does marketing cost for your trade?

Marketing has no single price across the trades, so this page routes by trade first. Each page covers the range companies in that trade actually pay, what is inside the number, what is usually excluded, and the order in which spending tends to pay back.

These are observed patterns rather than quotes — your own number comes from a baseline.

HVAC marketing cost →
What HVAC companies actually pay, what sits inside the number, and where the money goes first.
Roofing marketing cost →
Storm-cycle demand, insurance-restoration work, and what that does to a marketing budget.
Plumbing marketing cost →
Emergency versus planned work, and why the two need different spend.
Fencing marketing cost →
Seasonal, permit-gated, and quote-heavy. Our deepest trade bench.
Electrical marketing cost →
Licensing constraints and the panel-upgrade demand curve.
Garage door marketing cost →
High-urgency repair against low-frequency replacement.
Remodeling marketing cost →
Long deliberation, high ticket, and the longest sales cycle of the trades we serve.
THE COST GUIDES

How do agencies price this work, and how do you read a proposal?

Agencies bill by retainer, project, hour, lead or performance, and the model changes what the agency is rewarded for. Ten guides covering what things cost, how agencies price them, and how to read a proposal before you sign it.

How much local SEO costs →
Published starting prices across the trades, what sits at each end of the range, and which end you belong at.
SEO pricing models explained →
Retainer, project, hourly, pay-per-lead and performance, and what each one quietly incentivises.
What cheap SEO actually buys →
The arithmetic of a $500 retainer, when cheap is the right answer, and when it is money set on fire.
Google Business Profile management cost →
Why a standalone price is hard to find, and what actually drives the number.
Local Services Ads cost guide →
How per-lead billing works, the arithmetic to run first, and why disputes are part of the model.
What a service-business website costs →
The three decisions that set the price, and what to insist on at any budget.
Marketing budget benchmarks →
Percentage of revenue by company size, what counts inside the number, and where the bands mislead.
How to evaluate an SEO proposal →
Six things to look for, four warnings, and the one question that reveals most.
SEO cost per month for a small business →
The published range, what changes it at the small end, and the trap of buying the cheapest retainer.
Questions to ask before hiring an agency →
Twelve questions on measurement, method, conflicts and terms, published so you can run them on us.
BUDGET SETTING

How much of revenue should go to marketing?

This asks what share of your own revenue the whole marketing line should take, before any vendor is chosen. Separate from what an agency charges: the percentage-of-revenue question, with sourced benchmarks by company size.

The figures and the publishers who put them out stay on the benchmark page itself, so no number is restated here away from its source.

HVAC marketing budget benchmarks →
Sourced percentage-of-revenue guidance, tiers by company size, and the arithmetic for your own revenue.
OUR OWN NUMBERS

What does Mindflow charge?

Mindflow Marketing’s own rates sit on the pricing page rather than behind a quote call, and the entry point is the free Visibility Check. Published rather than quoted, so you can disqualify us in thirty seconds if the number is wrong for you.

Pricing →
Free Visibility Check, two paid diagnostics, and monthly partnerships from $3,500 — priced by complexity, not packages.
Sample monthly report →
What you actually receive each month: the Work Ledger, three numbers, and a narrative that says what did not move.

The measurement protocol behind those numbers is published in full on the methodology page.

Rankings are never guaranteed. Anything we could not trace to a primary source is absent from this page, not estimated. The audit runs the same six layers described on the pricing page, and Share of Answer is scored quarterly.

FAIR QUESTIONS

What do owners ask about cost and about these guides?

Three questions come up more than any others: why the pages give ranges instead of a single price, whether the numbers are Mindflow’s own or the market’s, and whether cheaper marketing is automatically worse. Each is answered below in the same terms the guide pages use.

Why do these pages give ranges instead of a price?

Because the honest answer varies with locations, competitive intensity and the current state of your site and listings. The pages say which of those factors moves the number, so a range is informative rather than evasive.

Are these your prices or market prices?

The trade pages describe observed market patterns. Our own prices are on /pricing/ and are published in full.

Is cheaper marketing worse?

Not automatically. Below roughly $1,500 a month the work is necessarily templated, and that is a real trade rather than a scandal. We say where we are not the right answer.

Start with a measurement, not a quote

A free Visibility Check shows where you actually stand — the findings usually make the budget question answer itself.

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