The definition
Google Verified indicates a business has completed a verification process confirming it operates where it says it does. The specifics vary by programme and by country, and Google changes them.
It is distinct from the Google Guaranteed badge associated with Local Services Ads, which involves additional screening and a booking guarantee.
What it does and does not mean
It means the location or business has been confirmed to Google’s satisfaction. It is not a quality rating, not an endorsement, and not a ranking guarantee.
Because the programmes and their names change, it is worth checking the current requirements directly rather than relying on a description written a year ago, including this one.
Check it yourself
Check your profile's current verification state directly in Google's interface rather than relying on what someone told you a year ago.
If you carry a badge, confirm which programme it belongs to. Verified and Guaranteed are different things with different requirements.
See where you actually stand
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