- Online booking showed up on 45 of 100 Portland homepages. Should an HVAC or plumbing site add it?
- If you can keep the calendar accurate, yes, for scheduled work like tune-ups and inspections. Across all 50 metros, 1,636 of 4,433 homepages showed any booking signal. Emergencies still need a call button, because a customer with a leak wants a person, not a time slot next week.
- Is a service-area list enough for Clackamas and Happy Valley, or do they need full pages?
- A list is enough until you have real work there. Once you've finished jobs in Clackamas or Happy Valley and have photos or reviews from customers there, a full page gives those customers something specific to read. A page that only swaps in the town name adds nothing for them.
- Our Portland HVAC company is slow in spring. Is that the time to build the new site?
- It's a good fit. In Google Ads estimates for October 2022 to September 2026, Portland HVAC searches were lowest in March, April and November and highest in July on average. A 3–6 week build started in early spring puts the site live before summer.
- "Pest control" draws about 880 searches a month in Portland. What pages should a pest company build first?
- A page for each pest or treatment you want more of, such as rodents, ants or wasps, whichever you actually handle, plus a page for recurring service plans if you sell them. The 880 figure, second only to about 2,400 for "plumber", is a Google Ads estimate for the 12 months to September 2026. Then add town pages where you have real customers.
- Clark County customers: does a Portland site need a separate Washington section?
- If you do real work there, yes. Vancouver customers want to know a Portland company crosses the river for them. A Vancouver page with jobs, photos and reviews from Vancouver, the services you offer there and the license details you hold for Washington work answers that. Keep one site, with the same business name and contact details on both sides.