- Most Atlanta contractor homepages in our study gave a start year or years in business. Does ours need to?
- It helps if it's true and worth saying. 66 of 81 Atlanta homepages gave a "since" year or years in business, against 3,103 of 4,433 across all 50 metros. If your company is newer, lead with what you can prove today: your license, recent reviews and photos of your own crew.
- What turns a Roswell page on an Atlanta contractor's site into more than a town name?
- Proof from Roswell itself: jobs you've finished there, with photos, the services you offer in town and a review from a Roswell customer. Without that, the page only swaps the town name. Until you have it, list Roswell on your service-area page.
- Atlanta garage door searches peak around the new year. When should a garage door company's site go live?
- By November. In our seasonality research, Atlanta's garage door searches were busiest in January and quietest in July on the four-year average (Google Ads estimates), with December or January holding as the steady peak. A 3–6 week build started in October has the site live before that stretch.
- Our crews cover a few Atlanta suburbs, not the whole metro. Which pages should a new site launch with?
- Your core services first, written for the whole area you cover, then pages for the suburbs closest to your shop and the ones where you already have finished jobs. That way the first pages are useful everywhere, and the suburb pages carry real proof rather than a list of names.
- Atlanta customers talk about "inside the Perimeter." Should our site use that term?
- Only alongside real place names. If your customers use it, a line such as "inside and outside the Perimeter" helps them place you. But town names are what you can build pages around, so name Decatur, Sandy Springs or Smyrna on your service-area page and give the busiest ones their own pages.