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TEXAS · HVAC

HVAC marketing in Texas

One state licence, four metros, and a capital city running a mechanical code nobody else in Texas uses.

Where we actually are

Mindflow works from one place: Atlanta, Georgia. There is no Mindflow office in Texas and no address for us here, because none exists. This is a market we serve rather than a market we sit in. Our one real location is here.

TDLR
The board that licenses this trade
2002 / 1993
Austin metro median build year against its three peers
510,772
Texas insurance claims from the February 2021 freeze
Key takeaways
  • TDLR requires an ACR contractor in every permanent location, head office included
  • Texas licenses HVAC, plumbing and electrical, and licenses neither roofing nor fencing
  • Austin metro housing is nine years newer than Houston, DFW and San Antonio
  • Austin runs the Uniform Mechanical Code where most of Texas runs the International
THE LICENSING PICTURE

Licensed statewide, and the location rule catches multi-branch companies

The Texas Department of Licensing and Regulation licenses air conditioning and refrigeration contractors. Its own wording: contractors who install, repair or maintain systems related to air conditioning, refrigeration or heating must have a TDLR licence, and ACR companies must employ an ACR contractor in each permanent location.

That last clause is the one that catches growing companies. A second branch is not covered by the first branch's licensed contractor. Anyone opening a location in another metro needs to solve for it before the doors open rather than after an inspection.

Texas licenses HVAC, plumbing and electrical. It licenses neither roofing nor fencing, which is worth knowing when a customer asks what “licensed and insured” actually covers on a mixed job.

THE DEMAND PICTURE

Four metros, and one of them is nine years newer

Pulled on one Census table and one vintage, the Austin-Round Rock-San Marcos metro records a median year of construction of 2002. Houston, Dallas-Fort Worth and San Antonio all read 1993.

Nine years is a real structural difference. Austin's stock is arriving at its first major replacement window now; the other three are well into second and third replacements. The same campaign will not fit both.

The city cores diverge further. Dallas city reads 1981, Houston city 1981, against metros a decade newer. Detached share and owner-occupancy drop sharply at the city line in all four. Owner-occupier replacement demand lives in the suburban rings; the cores run through landlords and managers.

THE LOCAL DETAIL

February 2021, and a capital city on a different code

The Texas Department of Insurance recorded 510,772 claims and roughly $11.2 billion in expected ultimate insured losses from the February 2021 winter storm, naming freezing pipes first among the causes. Travis County alone filed 31,823 claims. TDI does not break out a pipe-specific count, and neither will we.

The relevance for this trade is that Texas households now have a lived reference point for what happens when heating fails at scale, in a state where heating is the secondary season. That is a durable argument for maintenance and for backup, and it is dated rather than hypothetical.

One code detail worth carrying: from 10 July 2025 Austin runs the 2024 Uniform Mechanical and Plumbing Codes from IAPMO rather than the International codes most of Texas uses. A company working Austin and Houston is working two different mechanical code families.

Figures are carried from the primary sources cited on our Texas market page, Austin, Houston, Dallas–Fort Worth and San Antonio market pages: US Census ACS 2020–2024 five-year estimates, tables B25003, B25024, B25035 and B19013, with all four metros pulled on the same table and vintage; Texas Department of Insurance report on insured losses from the February 2021 Texas winter weather event, published 19 September 2022; City of Austin adopted technical codes effective 10 July 2025. Licensing is from the Texas Department of Licensing and Regulation air conditioning and refrigeration contractors programme and its published list of regulated industries. Checked 2026-07-28.

This page covers hvac across Texas. The wider state picture, and the metro-by-metro detail beneath it, sits on the Texas market page.

How we measure it

Every figure on this page has a source and a date

What is missing is deliberate: no cost per lead, no conversion rate, no local benchmark. Those move by market and season, and any number published here would be wrong by the time you read it. Your own account holds the real one, and our calculators do the arithmetic once you have it.

We publish the complete measurement protocol before you pay anything: the six-layer audit, the sampling method, a real report with the numbers left in. No ranking guarantees.

The methodologyThe calculators
FAIR QUESTIONS

Fair questions about hvac in Texas

Do I need a separate licence for a second Texas branch?

TDLR requires ACR companies to employ an ACR contractor in each permanent location, so a second branch needs its own. Solve it before opening rather than at inspection.

Is Texas housing stock uniform across the metros?

No. Austin's metro median build year is 2002 against 1993 for Houston, Dallas-Fort Worth and San Antonio on the same Census table and vintage. Austin is reaching its first replacement window; the others are past it.

Which mechanical code applies in Austin?

Since 10 July 2025 Austin uses the 2024 Uniform Mechanical and Plumbing Codes from IAPMO, rather than the International codes used across most of Texas.

Start with a measurement, not a pitch

A free Visibility Check shows where you stand across Google and AI answers for hvac in Texas, before any conversation about scope or price.

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