Did Augusta contractor homepages say how long they'd been in business?
47 of 80 did, against 3,103 of 4,433 across all 50 metros, and "licensed" was on 37 of 80, against 2,375 of 4,433. The sample is 80 saved homepages and 90 crawled sites from the Augusta, GA metro in our study, not every contractor in it.
| On the site | Augusta, GA | All 50 metros |
|---|
| Click-to-call link on the homepage | 72 of 80 | 3,941 of 4,433 |
| A form on the homepage | 47 of 80 | 2,605 of 4,433 |
| A free estimate or quote offer on the homepage | 41 of 80 | 2,448 of 4,433 |
| Any online booking signal on the homepage | 25 of 80 | 1,636 of 4,433 |
| "Licensed" stated on the homepage | 37 of 80 | 2,375 of 4,433 |
| "Since [year]" or years in business on the homepage | 47 of 80 | 3,103 of 4,433 |
| Five or more service pages | 53 of 90 | 3,618 of 5,072 |
| Three or more location or service-area pages | 35 of 90 | 1,501 of 5,072 |
| A reviews page | 30 of 90 | 1,930 of 5,072 |
Source: Mindflow research, saved files as collected (before later listing rulings in 23 metros), October 2026: home-service contractors in Augusta, GA across 8 trades (plumbing, HVAC, electrical, roofing, garage door, pest control, remodeling, water damage). Homepage features out of 80 homepages; site features out of 90 crawled sites. These counts show what was present, not whether it worked. Full study · method.
A start year and a license cost nothing to state and can be checked against a record. On a new Augusta site they go in the header or just under it, on the about page with the story behind them, and beside the estimate request, so the customer sees them at the moment of deciding.