Topic

Marketing costs

If you're working out what marketing should cost your home-service business, or deciding whom to hire and on what terms, these guides help. They cover what SEO, websites and upkeep cost, how to set a budget, how to read a proposal and a contract, who should own your accounts, and how agencies compare with freelancers and in-house staff.

Where a guide quotes a price, it names the source and the date we read it, because prices change. Where it states a legal or platform rule, it names and links the rule's source, and legal points are not legal advice.

01

Guides

02

Definitions

  • Cost per lead: what a marketing source costs divided by the leads it brings in.
  • Lead attribution: deciding which marketing source gets the credit for a lead or a booked job.
  • Call tracking: separate phone numbers that show which marketing brought in each call.
03

Research

04

Services

  • Plans and prices: what Mindflow's program costs, from Complete Local to Complete Multi-Market.
  • Audit & Roadmap: a one-off audit and 90-day plan you can run yourself or hand to us.
  • Web design: websites built as a separate project, with no marketing contract required.

Want to know where your money would do the most good before you spend it? Get a free AI Visibility Review.